Category: Uncategorized
How to use Google’s Micro-moments to create travel content
At Click2View we use a matrix that accurately matches micro-moments, which are the exact times you want to be connecting with your audience, with specific audience types. In this case for travel destination films.
May 20, 2017
Co-founder Neal Moore Departs after nearly seven years
By Simon Kearney, CEO TODAY is a sad day as our co-founder Neal Moore finishes full time at Click2View. Neal has sold his 50 per cent share of the company to my friend, businessman, James Ient. Neal, was CEO of Click2View from 2013 to 2015 and successfully transitioned the company from a video production company […]
May 19, 2017
Solo Traveller wins second award
By Tariq Hawari, Content Advisor Visa and Click2View’s Solo Traveller series won the bronze award at the Markies event for the Best Idea – Female Audience category. Click2View was up against some stiff competition from the likes of HP, Canon, Maybelline and Mastercard, and their respective agencies. The event, held last week at the Shangri […]
May 3, 2017
What people are saying about us
By Simon Kearney, CEO (This is post is constantly being updated.) Part of our mission at Click2View is to work with great people. Whether they be on staff, freelance talent or clients. We work very hard to identify fantastic clients and build deep relationships with them over time. March 10, 2017. Jane Goh had this […]
March 15, 2017
The sixty-four thousand dollar question
By Simon Kearney, CEO THE $64,000 question was the name of an American game show in the 1950s. It ran for four years until 1958. The phrase lasted much longer and it became a byword for an unanswerable question, like how much is a video? We’ve grappled with this question for long enough, and decided […]
March 14, 2017
If you think you knew everything, think again
Some expertly curated readings by Neal Moore and the team at Click2View.
March 10, 2017
You Are What You Eat: Consider A Content Diet
Click2View's Artur Akhmetzyanov says the only way to avoid content overload is to go on a diet and limit your consumption.
March 6, 2017
Content is not just a sales tool
Content is not just a sales tool - it impacts every part of the digital business
February 13, 2017
Gold for Visa Solo Traveller
We recently won a great award for our Solo Traveller series for Visa which documented the travels of a few intrepid women adventuring around Asia. The award was the gold in the female audience category at the Marketing Excellence Awards. Thank you Marketing Magazine for awarding us this prestigious gong. The project has been […]
November 15, 2016
Content Marketing Review: Newscred’s ‘Content Marketing Playbook’
By Simon Kearney, CEO Newscred’s Content Marketing Playbook is a little dated but it is one of the better places to learn everything you need to hold your own in a high-level discussion about content marketing. The references (that have a date) are three or more years old but they refer to what are quickly […]
January 6, 2016
Design thinking, empathy and understanding allow brands to Innovate without risk
By Neal Moore, Co-Founder Giles Day is Director of Innovation for Landor’s innovation agency North & South and he recently joined Click2View’s Neal Moore for a conversation about innovation. What is it? How do you do it? And does it apply to content marketing? Here’s what he had to say: Watch the full interview here […]
December 16, 2015
Has Content Marketing made the Marketing Director a Slave or a Hero?
By Tom Radford, Director of Innovation Marketers are time-poor and frustrated, do they need Content Marketing to add to their woes? Life is tough for the head of marketing. Always at someone else’s meeting talking about how to make their stuff look good. Very little influence over the things that they are expected to market, […]
December 14, 2015