Category: Uncategorized
The sixty-four thousand dollar question
By Simon Kearney, CEO THE $64,000 question was the name of an American game show in the 1950s. It ran for four years until 1958. The phrase lasted much longer and it became a byword for an unanswerable question, like how much is a video? We’ve grappled with this question for long enough, and decided […]
March 14, 2017
If you think you knew everything, think again
Some expertly curated readings by Neal Moore and the team at Click2View.
March 10, 2017
You Are What You Eat: Consider A Content Diet
Click2View's Artur Akhmetzyanov says the only way to avoid content overload is to go on a diet and limit your consumption.
March 6, 2017
Content is not just a sales tool
Content is not just a sales tool - it impacts every part of the digital business
February 13, 2017
Gold for Visa Solo Traveller
We recently won a great award for our Solo Traveller series for Visa which documented the travels of a few intrepid women adventuring around Asia. The award was the gold in the female audience category at the Marketing Excellence Awards. Thank you Marketing Magazine for awarding us this prestigious gong. The project has been […]
November 15, 2016
Content Marketing Review: Newscred’s ‘Content Marketing Playbook’
By Simon Kearney, CEO Newscred’s Content Marketing Playbook is a little dated but it is one of the better places to learn everything you need to hold your own in a high-level discussion about content marketing. The references (that have a date) are three or more years old but they refer to what are quickly […]
January 6, 2016
Design thinking, empathy and understanding allow brands to Innovate without risk
By Neal Moore, Co-Founder Giles Day is Director of Innovation for Landor’s innovation agency North & South and he recently joined Click2View’s Neal Moore for a conversation about innovation. What is it? How do you do it? And does it apply to content marketing? Here’s what he had to say: Watch the full interview here […]
December 16, 2015
Has Content Marketing made the Marketing Director a Slave or a Hero?
By Tom Radford, Director of Innovation Marketers are time-poor and frustrated, do they need Content Marketing to add to their woes? Life is tough for the head of marketing. Always at someone else’s meeting talking about how to make their stuff look good. Very little influence over the things that they are expected to market, […]
December 14, 2015
Advertising didn’t die; it was murdered!
By Simon Kearney, CEO and Tom Radford, Innovation Director Who killed advertising? The Internet. That was mere manslaughter, the real murderers ran amok on advertising in thoughtless fury – and no one is bringing them to justice – nor will they. Huh? You say. Read on. It may be the perfect crime. Let’s look at […]
December 11, 2015
Please Don’t Like Without Sharing? Whatever…
By Tom Radford, Director of Innovation Guilt-Programmed Sharing I read a post the other day on Facebook and the comment attached to it was ‘Please don’t like without sharing!’ This seemed a bit odd. I get the fact that people like to spread the word about things that they care about, but is there really […]
December 8, 2015
Storytelling is more about Brand building, PR and CSR than ROI – Steve Clayton; Microsoft Stories.
By Simon Kearney, CEO MICROSOFT has adopted an editorial code of ’no bullshit, no corporate speak, no rockstars, (and) no platitudes’ for its ground-breaking exercise in brand story-telling, Microsoft Stories, according to the company’s chief storyteller and general manager of image and culture, Steve Clayton. Ahead of his breakfast appearance in Singapore tomorrow for BritCham, Clayton […]
December 7, 2015
Favourite cocktails for Singapore Marketers
It’s Tuesday and December, time to think about Christmas festivities. Last week we found out which bars Singapore’s content marketers like to drink in, this week we’re looking at what they like to drink. Now it’s safe to assume that a beer, a glass of wine or a G&T are the most likely things to […]
December 1, 2015