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Category: Uncategorized

Redefining authorship with AI writing tools

The writing industry has been around for centuries, and it’s a tough business — until now. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities. While it’s not likely that human writers are going […]

June 29, 2022

Data storytelling: a weapon of mass persuasion?

Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story.  In […]

June 22, 2022

How To Write a Good Blog

With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]

June 15, 2022

The Consciousness As Content: Going Full Steam Meta In The Metaverse

As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own.  While we’re still talking about it as if it’s such a foreign space, the […]

June 8, 2022

Why All Events Will Be Hybrid

One way brands kept audiences engaged during lockdowns was through virtual events. But as restrictions loosen and with vaccine rollouts, in-person events are returning. Companies have realised the benefits of virtual events, such as saving costs or decreasing one’s carbon footprint. Therefore, they’re not looking to discard virtual events entirely but combine them with onsite […]

June 1, 2022

Webtoons: The Latest Incarnation of The Korean Invasion

South Korea holds the distinction of being one of the only countries in the world desiring to be a leading exporter of popular culture. From the beginnings of Hallyu up to the present day, it seems that the country is well on track to achieve its vision. Will webtoons be their forte too? Enter webtoons, […]

May 25, 2022

Is It Better To Pre-record Or Livestream Your Virtual Event?

The number of virtual events has risen significantly over the past two years, given restrictions on live events and mass gatherings to curb the spread of the coronavirus.  Although it’s not new, virtual events have been undergoing major face-lifts to improve reach and engagement. This can be seen by the fact that live viewing rates for […]

May 18, 2022

Brand Identity Crisis, or Cosmetic Surgery?

It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]

April 27, 2022

How should you present your next construction video?

Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building.  In years past […]

April 20, 2022

Confused by the Funding Terminology in Start-up? We’ve Got You Covered

One of the perks of working for Click2View is that we are always meeting and interviewing smart, interesting people from different industries.  It was during an interview with a venture capitalist about start-ups that we realised there are a lot of terms and lingo that the average person doesn’t know. In fact, creating a start-up […]

April 18, 2022

Incorporate These Two Ingredients into Your Content

It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]

April 6, 2022

Live-Action vs Animation

Tea vs coffee, cats vs dogs, iPhone vs Samsung — these are several topics that might result in endless debates when put in conversation. Another topic that might give the same result? The debate over live-action and animated videos. We’ve made the case on why creating videos is a must for every business; to be […]

March 30, 2022