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Category: Uncategorized

Podcast: The Upward Trajectory

Bite-sized content seems to rule the world, especially as attention spans get shorter. However, there is a medium that doesn’t abide by this rule: the podcast. People enjoy the long-form content but you need to understand the geographics and demography of your listeners to do it right. Luckily, the latest survey from Anchor and Spotify […]

October 26, 2022

Virtual Sets: Any Place You Want, Any Time You Want

Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]

October 19, 2022

Too fast too friendly: exactly how does ultra-short form content work?

“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get.  So what do […]

October 12, 2022

AI Content Creation: The October 2022 Update

In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools.  Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]

October 5, 2022

There’s a fine line between delightful and annoying

I first discovered Avi Liran in 2020 when I was writing a blog for Grab Business about Delight in Hospitality and Events. I needed a “delight expert” and Avi showed up high on the list (he has good SEO).  Since then, we kept in touch on LinkedIn but had never met. That changed recently when […]

October 5, 2022

Our Investment in Hypotenuse.ai

We’ve covered AI tools in content creation before but we at Click2View have just made our first investment in one such tool: Hypotenuse.ai, a content tech start up. This move was to kickstart a small venture fund focused on the creator economy. Why we did it? We believe that the future of content creation, and […]

September 28, 2022

Why Repurposing Your Content Works

A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly.  Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]

September 21, 2022

Do you speak people?

If you’re in the business of selling things, you’ve probably been fixated with the ads that come before the videos people actually wanted to watch, or the sponsored posts that appear as the first item on a page of intended search results.  While the heart of advertising is the art of appealing to emotion, it’s […]

September 14, 2022

Creating evergreen content 

Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before.  How do you […]

September 7, 2022

Is Augmented Reality a Winner?

As augmented reality (AR) becomes more popular, more businesses are beginning to experiment with it as a marketing tool. But what is AR, and what can it do for your business? Chrissa Mahtani, Click2View’s Content Director, Digital Strategy & Analytics recently took a deep dive into the topic.  We’ll go over what she discovered, from […]

August 31, 2022

Make sure you aim for a content bullseye with Millennials and Gen-Zs

It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation.  […]

August 24, 2022

Four Phases of a Content Marketing Funnel You Should Know

A prospective customer goes through several stages of consideration before deciding to purchase. This is where the content marketing funnel comes into the picture. It means that you need different types of content to attract your customer’s attention as they move along their journey towards making a purchase that they are happy with. The funnel […]

August 17, 2022