As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A [...]
Click2View’s lead producer Alex Chua demonstrates how to use platforms Streamyard and Open Broadcaster Software to create a custom look for your virtual events. The post-pandemic future is digital, especially when it comes to events. To keep things onscreen fresh for the audience, event [...]
An Internet cultural phenomenon, memes hold more power than you think. If you’re reading this, you’re probably internet-savvy enough to know how to navigate to our Click2View blog page. This means, you probably know what a meme is, or at least have seen [...]
With the current situation, we all need to be a little more careful when it comes to wording our ads. “Fake news”. Everyone has heard of the term, particularly since it was used by President Donald Trump during and after his presidential campaign. While [...]
All you need to know about content marketing and the best ways to achieve your goals. There’s a growing demand for content marketing. Today, more companies are seeing the need to engage in [...]
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants.Although almost [...]
While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — [...]
