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All Things Content Marketing

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Riding content waves in a post-viral world

November 29, 2023

Written by Simon Kearney | Graphics by Victor Goh

German TikTok researcher Marcus Bösch wrote earlier this month that we’ve stepped into a TikTok-first, video-first internet landscape, where the traditional notions of virality are getting a makeover.

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More blogs

What makes a case study truly compelling

Written by Simon Kearney | Graphics by Yusak Prahadi The B2B case study is simultaneously the single most useful piece of content to win a sale and the most boring piece of corporate speak you’re likely to consume.  By the time your customers have begun to read your case study, they’re usually on the cusp of buying. […]

November 15, 2023

Writing with Generative AI: Remixing words like beats

Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing.  The advent of generative AI is transforming […]

October 13, 2023

The Impact of AI and The Future of Marketing

Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]

August 23, 2023

How do you achieve perfect readability? It’s not as hard as you think…

Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity.  We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]

August 2, 2023

AI Content Creation: The July 2023 Update

Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]

July 26, 2023

Brands Are Making a Big Splash as Subject Matter Experts

Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the world of content creation, the old formula of quantity over quality is losing its lustre. General information is widely available; readers are sifting through the deluge of mainstream content in search of valuable insider knowledge published by subject matter experts. For brands to establish themselves […]

July 5, 2023

How Do You Write with ChatGPT?

Let’s be real, the AI hype train has been chugging along for a while now, and OpenAI’s ChatGPT has been stealing the show.  ChatGPT is evolutionary. It’s constantly pushing the boundaries of what’s possible, and always finding new ways to help content creators experiment and innovate with their work. Whether you’re a writer, marketer, or […]

May 24, 2023

AI Powered People

Written by JD Chua | Graphics by Yusak Prahadi Read the title again and give it a thought.  From a simple program where we can pilot a spaceship to fire upon descending aliens (that somehow have an invading strategy involving perfectly lined formations) to an advanced one that can do your homework, we are currently being rapidly […]

May 3, 2023

AR and VR: Engaging in the Metaverse

How can AR/VR offer something different to your customers? In 2016, most of the world was swept up by PokemonGo, a mobile game that allows players to locate, capture, and battle various Pokemon characters that appear on their smartphone screens as if they were in the same place as the player. Reminds me a bit […]

February 1, 2023

Marketing on a budget done right

Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]

January 18, 2023

Crafting your brand’s story

Written by Romario Kosasih | Graphics by Yusak Prahadi In today’s ever-competitive market, being relatable to your audience is essential. Doing so means your audience can picture themselves benefiting from and utilising your brand. This is why storytelling has become a vital ingredient in every marketing strategy. After all, people relate better to stories.  Realising the importance of […]

January 11, 2023

Click2View’s Year in Review

Written by Simon Kearney | Graphics by Gisele Suroto This has been a big year for Click2View. We turned 12 for a start. Even though we’ve been around for a while now, it is only in the last few years I feel like we’ve been really getting well organised as a business. And weirdly, I feel like we’re […]

December 14, 2022