16
2018
Oct
16-Oct-2018
The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term “podcasting” with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in monthly. These figures are obviously of interest to advertisers. IAB and PwC have estimated […]
19
2018
Sep
19-Sep-2018
We dig out the week’s best brand content, so you don’t have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it can be difficult to think how AI might relate to scents. IBM shows how. Its AI […]
14
2018
Sep
14-Sep-2018
Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we’ve found around the traps. Get more like this first in your inbox if you sign up to our weekly newsletter. Singapore – Singapore insurance co-op, NTUC Income, is running […]
31
2018
Aug
31-Aug-2018
Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.
19
2018
Jul
19-Jul-2018
By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by definition, ‘authentic’. But what does authentic mean for brand content? If truth is […]
20
2018
May
20-May-2018
We had a little party on the eve of Harry and Meghan's wedding hosted by our two English colleagues which turned into a lesson in all things British. Our editorial content director Jackie Shorey organised the do which was replete with cucumber sandwiches, Pimms, Victoria sponge cake (a favourite of mine), lemon drizzle cake, various […]
18
2018
May
18-May-2018
If you subscribe to our weekly newsletter, Click2View Confidential, you'll have seen that it's now adorned with a spiffy GIF, created by super-talented Ernie Sulastri Kahar Muzakar, who leads our design studio. If you'd like Ernie to come up with some ideas for you, just get in touch. She can make you something like the one […]
