02
2019
Jan
02-Jan-2019
We use videos to educate, to entertain and to engage. But what if a video could help shine a light on a crisis impacting hundreds of thousands of lives? That was the question posed by the Singapore Committee for UN Women – to help raise awareness around the ongoing refugee crisis which saw nearly 700,000 […]
21
2018
Nov
21-Nov-2018
AIA Singapore has launched a tongue-in-cheek video series focusing on health and productivity in the workplace. Written and produced by content marketing agency Click2View, the three videos demonstrate the hyperbolized contrast between a healthy and unhealthy workplace, and how it affects employee productivity, teamwork and individual mental and physical well-being. “With this video series, AIA […]
16
2018
Oct
16-Oct-2018
The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term “podcasting” with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in monthly. These figures are obviously of interest to advertisers. IAB and PwC have estimated […]
19
2018
Sep
19-Sep-2018
We dig out the week’s best brand content, so you don’t have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it can be difficult to think how AI might relate to scents. IBM shows how. Its AI […]
14
2018
Sep
14-Sep-2018
Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we’ve found around the traps. Get more like this first in your inbox if you sign up to our weekly newsletter. Singapore – Singapore insurance co-op, NTUC Income, is running […]
31
2018
Aug
31-Aug-2018
Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.
19
2018
Jul
19-Jul-2018
By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by definition, ‘authentic’. But what does authentic mean for brand content? If truth is […]
