How do you encourage innovative thinking and creative problem solving when it comes to your content strategy? As a business, you’re always looking for ways to better identify, understand and meet the needs of your clients. However, if you only look at a problem [...]
Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the [...]
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the [...]
A host of new DIY video creation tools are hitting the market. We’ve had a look and compared some of the new entrants and the older leaders in the market. In the past, video may have been an expensive form of advertising, but these [...]
With daylight in sight in terms of easing COVID-19 restrictions, production companies have been working hard on what constitutes a ‘safe shoot’. COVID-19 may change the way on-location filming is done forever. It forces a look at who is actually necessary ‘on-location’ and [...]
Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who [...]
Life won’t be the same, but here’s what we can look forward to. China was the first country to emerge from the COVID-19 pandemic and people there are finally returning to work. But after spending weeks experimenting with remote working, not everyone is in [...]
