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16

2018

Oct

16-Oct-2018

Podcasts In Asia: How To Reach Millennials

The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term “podcasting” with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in monthly. These figures are obviously of interest to advertisers. IAB and PwC have estimated […]

19

2018

Sep

19-Sep-2018

Best Branded Content: AI perfumes, Starbucks conquers Italy and small business stories

We dig out the week’s best brand content, so you don’t have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it can be difficult to think how AI might relate to scents. IBM shows how. Its AI […]

14

2018

Sep

14-Sep-2018

Best Branded Content (Week of 10 Sept. 2018)

Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we’ve found around the traps. Get more like this first in your inbox if you sign up to our weekly newsletter. Singapore – Singapore insurance co-op, NTUC Income, is running […]

31

2018

Aug

31-Aug-2018

Learn from stand-up comedy to punch up your brand communications

Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.

19

2018

Jul

19-Jul-2018

How to tell authentic stories

By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by definition, ‘authentic’. But what does authentic mean for brand content? If truth is […]

20

2018

May

20-May-2018

Royal Wedding 101

We had a little party on the eve of Harry and Meghan's wedding hosted by our two English colleagues which turned into a lesson in all things British.  Our editorial content director Jackie Shorey organised the do which was replete with cucumber sandwiches, Pimms, Victoria sponge cake (a favourite of mine), lemon drizzle cake, various […]

18

2018

May

18-May-2018

GIF GIFs a chance

If you subscribe to our weekly newsletter, Click2View Confidential, you'll have seen that it's now adorned with a spiffy GIF, created by super-talented Ernie Sulastri Kahar Muzakar, who leads our design studio. If you'd like Ernie to come up with some ideas for you, just get in touch. She can make you something like the one […]

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