Livestream e-commerce — the newest shopping trend

Product demonstrations and television advertisements are back, but better — in the form of livestream e-commerce. In recent years — and especially during the COVID-19 pandemic — livestreaming and e-commerce have been on the rise. It then comes as no surprise that a combination [...]

A guide to content localisation

When it comes to content marketing, there’s no “one size fits all”. Extend your reach across countries and cultures with content marketing localisation. The internet has made it a lot easier for content marketing to reach people all over the world. While this means [...]

The importance of illustrations and animation in content marketing

What’s the best way to capture the hearts of a generation that thrives on visuals? With illustrations and animations. Visual content marketing has been on the rise for a few years now. In 2020, 88% of content marketers said that [...]

The benefits of carousels

How do you catch the attention of a digital generation that’s addicted to scrolling? By letting them scroll — through a carousel. Carousels have been growing in popularity. First Facebook, then Instagram, and most recently Twitter — multiple social media [...]

World Economic Forum 2021

For the second time in its 50-year history, the World Economic Forum will be held outside Davos — in Singapore. What does this mean for us content marketers? With the year we’ve just had, it would be great to see some cooperation amongst all [...]

Predicting the Top Content Marketing Trends in 2021

Take a look into our crystal ball. Here’s what we think is in store for content marketing in 2021. It’s been a long year, and thankfully 2020 is finally coming to an end. We can’t be sure when the virus will be gone, or [...]

What it’s really like to shoot sports car content

We’ve had the chance to create great content with some of the best sports cars in the world — here’s how it went. Over the years, we’ve been involved in many different projects with all types of clients and products. But there’s nothing quite [...]

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