All Things Content Marketing
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Design Thinking and Marketing: How Empathy Builds Better Content, Better Strategy, and Better Results
October 17, 2025A practical guide from the Click2View team Design thinking isn’t a buzzword anymore; it’s become the quiet superpower behind the world’s most effective marketing teams. Not because someone stuck Post-its on a wall, but because brands that start with empathy make better decisions. They create content people actually want, avoid waste, and innovate without gambling […]
Continue readingEssential resources
A guide to marketing on China’s social media platforms
August 12, 2020
Memes are taking over the world
July 1, 2020
Can the internet finally solve your video problem?
May 12, 2020
B2B marketing in Asia: What’s the right social media platform?
December 18, 2019
Podcasts In Asia: How To Reach Millennials
October 16, 2018Popular articles
Level up your video conferences — create a home studio
October 22, 2020
Say bye to open rates as a useful metric
June 16, 2021
A guide to the best platforms for remote video recording
October 28, 2020
Streaming multi-camera Switcher Studio into a Zoom meeting
December 10, 2019More blogs
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Tips for successful blog content: A practical guide for marketers
Blogging has changed dramatically over the last decade. A decade ago, you could publish a quick 600–800 word post with a few keywords and expect to rank. Blogging was fast, surface-level, and rewarded volume. Today, that same strategy barely moves the needle. Search engines now favour long-form, well-researched content, typically 1,800–2,500 words in length that […]
September 22, 2025
Podcast Tips: How To Create A Show People Actually Want To Listen To
A Guide from the Click2View Team Podcast tips have exploded, evolved, and reinvented themselves, but one thing has stayed constant: creating a show people genuinely want to listen to takes more than hitting “record”. Anyone can start a podcast. The challenge is making one that connects, holds attention, and builds a loyal audience. And that […]
September 15, 2025
Podcast Advertising: A Practical Guide for Modern Marketers
A guide from the Click2View team Podcast advertising has become one of the most trusted, high-attention channels in modern marketing. Studies show listeners pay more attention to podcast ads than to ads in any other audio format, including radio or TV. Podcast ads also deliver more attentive seconds per thousand impressions than display, social, or traditional […]
September 12, 2025
What Is Content Marketing? Why Storytelling Still Drives Strategy
By Simon Kearney, CEO What Content Marketing Really Means Today Content marketing is the art and discipline of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to inspire them to take action. That action might be buying your product, subscribing to your newsletter, sharing your […]
September 5, 2025
The Algorithm and the Analog: Gen Z’s Fight for Human Connection
Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
October 23, 2024
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024
Memes beat medals
Written by Simon Kearney | Graphics by Yusak Prahadi In the week following the end of the Paris Olympics, can you guess who Australians couldn’t get enough of among their Olympians and their record-breaking gold medal haul? Was it two-time gold winner canoeist Jess Fox? Or swimming sensation Ariarne Titmus? Of the 460 Aussie athletes who competed […]
August 28, 2024
Content pruning: When and how to remove decayed content
Written by Lee Way Lin | Graphics by Yusak Prahadi You must have heard about CNET’s controversial deletion of thousands of pages of content and old news last year, as well as the polarised commentary around the tech news giant’s decision. With Google’s roll-out of its revised algorithm, Panda 4.1 on 25 September 2023, numerous content sites noticed […]
August 13, 2024
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
Sending out an S.O.S.
Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.
March 27, 2024