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Click2View appoints scripted content director to grow scripted video business

B2B content marketing agency Click2View has appointed Artur Akhmetzyanov as head of scripted video for Asia-Pacific (APAC). Prior to his new role, he served as Click2View’s commercial director for APAC. In his new [...]

Boosting B2B Marketing: 5 Takeaways From The CMI Report

The Content Marketing Institute recently came out with a report on business to business (B2B) content marketing based on a survey they took of practitioners in the US. We plucked through it to pick out five top takeaways that your organisation can action [...]

7 Google Hangout Webinar Tips For 2019

In this piece, we share a few tips on how to create a successful webinar using Google Hangouts or YouTube Live. 1. Pick the right topic Instead of trying to cover everything under the sun, focus your webinar on one [...]

UN Women Documentary Video Sheds Light On Myanmar Refugee Crisis

We use videos to educate, to entertain and to engage. But what if a video could help shine a light on a crisis impacting hundreds of thousands of lives? That was the question posed by the Singapore Committee for UN Women - to help [...]

AIA Encourages A Healthier Singapore Workforce With Humorous Video Series

AIA Singapore has launched a tongue-in-cheek video series focusing on health and productivity in the workplace. Written and produced by content marketing agency Click2View, the three videos demonstrate the hyperbolized contrast between a healthy and unhealthy workplace, and how it affects employee productivity, teamwork and [...]

Podcasts In Asia: How To Reach Millennials

The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term "podcasting" with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in monthly. These figures [...]

Best Branded Content: AI perfumes, Starbucks conquers Italy and small business stories

We dig out the week's best brand content, so you don't have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it [...]