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All Things Content Marketing

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Content Strategies Compared

November 30, 2022

It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]

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Five Reasons Newsletters Still Work

Written by Romario Kosasih | Graphics by Gisele Suroto In today’s social-first approach, many have since dismissed the humble newsletter. However, with more than four billion users worldwide, email and newsletters are still one of the most effective ways to connect directly with your audience.  Newsletters are put out regularly — daily, weekly, biweekly, or monthly — to […]

November 23, 2022

Kill Your Darlings, They’re Just Words

Written by Lee Way Lin | Graphics by Yusak Prahadi Smart Brevity is a nifty tutorial to help you trim the fat and focus on the real essence of your text. It’s a book to make yourself clear in a foggy climate.  ORIGIN STORY After founding the political newsletter Politico, Jim VandeHei, Mike Allen and […]

November 16, 2022

Deepfakes, Elon, and the Future of Celebrity Endorsement

Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]

November 9, 2022

Writing and Illustrating with an AI

Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]

November 2, 2022

Podcast: The Upward Trajectory

Bite-sized content seems to rule the world, especially as attention spans get shorter. However, there is a medium that doesn’t abide by this rule: the podcast. People enjoy the long-form content but you need to understand the geographics and demography of your listeners to do it right. Luckily, the latest survey from Anchor and Spotify […]

October 26, 2022

Virtual Sets: Any Place You Want, Any Time You Want

Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]

October 19, 2022

Too fast too friendly: exactly how does ultra-short form content work?

“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get.  So what do […]

October 12, 2022

AI Content Creation: The October 2022 Update

In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools.  Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]

October 5, 2022

There’s a fine line between delightful and annoying

I first discovered Avi Liran in 2020 when I was writing a blog for Grab Business about Delight in Hospitality and Events. I needed a “delight expert” and Avi showed up high on the list (he has good SEO).  Since then, we kept in touch on LinkedIn but had never met. That changed recently when […]

October 5, 2022

Our Investment in Hypotenuse.ai

We’ve covered AI tools in content creation before but we at Click2View have just made our first investment in one such tool: Hypotenuse.ai, a content tech start up. This move was to kickstart a small venture fund focused on the creator economy. Why we did it? We believe that the future of content creation, and […]

September 28, 2022

Why Repurposing Your Content Works

A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly.  Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]

September 21, 2022

Do you speak people?

If you’re in the business of selling things, you’ve probably been fixated with the ads that come before the videos people actually wanted to watch, or the sponsored posts that appear as the first item on a page of intended search results.  While the heart of advertising is the art of appealing to emotion, it’s […]

September 14, 2022