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All Things Content Marketing

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The Beauty and Power of Small Creative Victories 

April 16, 2024

Written by Simon Kearney | Graphics by Jonathan Joseph

In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.

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Sending out an S.O.S.

Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.

March 27, 2024

When Citizens Become the Press

Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.

March 13, 2024

Which channel are you ignoring at your peril?

Written by David Austin & Simon Kearney | Graphics by Yusak Prahadi YouTube has a much bigger and engaged audience than any other channel, yet few brands have a YouTube-first content strategy.

February 28, 2024

Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.

Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.

February 6, 2024

Riding content waves in a post-viral world

Written by Simon Kearney | Graphics by Victor Goh German TikTok researcher Marcus Bösch wrote earlier this month that we’ve stepped into a TikTok-first, video-first internet landscape, where the traditional notions of virality are getting a makeover.

November 29, 2023

What makes a case study truly compelling

Written by Simon Kearney | Graphics by Yusak Prahadi The B2B case study is simultaneously the single most useful piece of content to win a sale and the most boring piece of corporate speak you’re likely to consume.  By the time your customers have begun to read your case study, they’re usually on the cusp of buying. […]

November 15, 2023

Writing with Generative AI: Remixing words like beats

Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing.  The advent of generative AI is transforming […]

October 13, 2023

The Impact of AI and The Future of Marketing

Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]

August 23, 2023

How do you achieve perfect readability? It’s not as hard as you think…

Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity.  We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]

August 2, 2023

AI Content Creation: The July 2023 Update

Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]

July 26, 2023

Brands Are Making a Big Splash as Subject Matter Experts

Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the world of content creation, the old formula of quantity over quality is losing its lustre. General information is widely available; readers are sifting through the deluge of mainstream content in search of valuable insider knowledge published by subject matter experts. For brands to establish themselves […]

July 5, 2023

How Do You Write with ChatGPT?

Let’s be real, the AI hype train has been chugging along for a while now, and OpenAI’s ChatGPT has been stealing the show.  ChatGPT is evolutionary. It’s constantly pushing the boundaries of what’s possible, and always finding new ways to help content creators experiment and innovate with their work. Whether you’re a writer, marketer, or […]

May 24, 2023