Category: Uncategorized
Brand Identity Crisis, or Cosmetic Surgery?
It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]
April 27, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022
Confused by the Funding Terminology in Start-up? We’ve Got You Covered
One of the perks of working for Click2View is that we are always meeting and interviewing smart, interesting people from different industries. It was during an interview with a venture capitalist about start-ups that we realised there are a lot of terms and lingo that the average person doesn’t know. In fact, creating a start-up […]
April 18, 2022
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
Live-Action vs Animation
Tea vs coffee, cats vs dogs, iPhone vs Samsung — these are several topics that might result in endless debates when put in conversation. Another topic that might give the same result? The debate over live-action and animated videos. We’ve made the case on why creating videos is a must for every business; to be […]
March 30, 2022
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
7 Types of Infographics You Should Know
We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information. That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]
March 16, 2022
Leveraging Events for Your Content Marketing Strategy
What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]
March 10, 2022
Redefining authorship with AI writing tools
The writing industry has been around for centuries, and it’s a tough business — until now, that is. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities everyday. While it’s not likely that human […]
February 23, 2022
The Amazing Life of David Austin
It’s hard to believe that anyone can be as amazing as David Austin. He has done so many things for so many people and he is the only person who can do so many things so well. He is such a great person and here are just a few of the reasons why he is […]
February 22, 2022
AI Content Creation
In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of […]
February 16, 2022
The other-worldly nature of metaverse
In a fully immersive environment, what does content creation look like? Facebook (Meta), Epic Games, Microsoft… Every tech giant wants to build the metaverse. Even consumer brands want a piece of the action — last week, we covered a bit of what they have been doing in their early attempts to conquer this new frontier […]
January 26, 2022