Category: Uncategorized
The future of marketing in the metaverse
The possibilities seem wild and endless Metaverse this, metaverse that — we’ve lost count of how many times we’ve heard about the future of these virtual worlds. Indeed, the digital world is no longer limited to the confines of a screen. From NFTs and branded collectibles to virtual clothing and concerts, we’ve seen a few […]
January 19, 2022
What makes your story convincing?
The one approach to marketing that people tend to overlook In branded content videos there’s a tendency to write everything into the script in words so the client, and their boss know very specifically that it’s there. Hitting those message house items is all very well but it can end up being a list not […]
January 12, 2022
The minimalism trend in rebranding
Is the trend here to stay? Google did it, and so did Facebook. Also Airbnb, Burger King, and Yves Saint Laurent, among countless others. It seemed that they were changing their visual identity by simplifying their logos, and all in the same minimalist way. A good logo represents what your company is about, by sharing […]
January 5, 2022
Five content marketing trends to look out for in 2022
What’s hot for the new year? We’re getting ready for 2022 — which means we’re back with our annual prediction of next year’s content marketing trends. Most aren’t new. In fact, here are five content marketing trends that have already reared their head this year and are likely to continue well into 2022 1. Video […]
December 15, 2021
Human influencers no more
You can watch them in action, but you certainly can’t touch. Since its inception in 2005, YouTube has become the go-to video sharing platform worldwide, with more than two billion users globally. In 2019, nine year old Ryan Kaji became the highest-earning YouTuber, beating out more mature personalities like PewDiepie and Logan Paul. Indeed, anyone […]
December 8, 2021
The haunting of corporate memphis
Is this flat illustration design favoured by modern corporations still in style? Type in the phrase “design illustration” into your Google search bar, and chances are you will see hundreds of familiar minimalistic flat illustrations that have dominated the design aesthetics of most Big Tech and SaaS corporations, such as Hinge, Facebook, and Uber. Often […]
December 2, 2021
The importance of a content audit
It is like a housekeeping service for your digital content For all the content you’ve created, are you able to keep them well organised or does it give you a headache? You could be lacking a system, and perhaps it’s time for a content audit. What is a content audit? A content audit refers to […]
November 25, 2021
Meeting your audience in ways they prefer to consume content
Platforms of dissemination matter, and so does content format. Audiences are becoming more diverse and more fragmented, they expect personalisation and value. When most people think of personalisation, they think of programmatic ads. When we think of value we think of how good the content is. One area where you can achieve both is by […]
November 17, 2021
Embracing the Internet Without Cookies
Are you ready for a cookie-less society? Advertisers and publishers have relied upon third-party cookies for the longest time to collect users’ information and online behaviour. Doing so enables them to show relevant advertisements based on their interest and activity ー essentially giving them the easy way to target the right audience. However, Google recently […]
November 10, 2021
Cybersecurity firms woo clients with creativity
It might be a corporate space, but their brand videos truly stand out. Cybercrime, ransomware and other hacking attacks terrify CEOs globally. While there are many providers to choose from, they essentially offer the same thing. ‘We will protect your business from cybercriminals.’ One way they differentiate themselves though, is through creativity. So, creativity in […]
November 4, 2021
Facebook advertising: What’s next?
With Facebook’s stranglehold on digital advertising, will there ever be a good enough alternative for marketers? As the most utilised social media platform with 2.85 billion monthly active users, Facebook has almost been the default go-to for advertisers. However, recent events surrounding Facebook, from the outage to the whistleblower testimony in congress, have put a […]
October 20, 2021
Shot on an iPhone: Does it really help you cut costs?
Can you really make your next blockbuster movie with just an iPhone? Apple just launched the latest iPhone 13. And as usual, the world is buzzing about its camera capabilities. For years now, they’ve been marketing themselves as offering the regular person the capabilities to shoot photos and videos like a pro. In fact, Apple […]
October 13, 2021