WHY YOU NEED A TORTOISE ENCLOSURE, NOW!

By Neal Moore As I write this, using the note-taking app Evernote, I can’t help but be distracted by the growing number of to-do lists running down the left-hand side of the composition window.  That’s not a growing to-do list, singular, but growing to-do lists plural.  I have one for business, one for personal, even […]

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

Why The Guardian Killed Their Polar Bear (And You Should Too)

(This article was first published as ‘Why The Guardian Killed Their Polar Bear (And You Should Too)’ on LinkedIn) Previously I posted about the Guardian’s amazing new podcast series entitled The Biggest Story In The World, which takes listeners behind the scenes as the media giant plans and executes a campaign to combat climate change.  Its great strengths […]

Employee-Generated Content – The Future of Internal Communications

We had an epiphany a couple of years ago about the cost of production versus the ease of making films with mobile phones and free software. The CEO at a big client made a film with his daughter over one weekend with a phone and some desktop editing software. The next week an edict came […]

Brands Aren’t The Bad Guys, It’s The Indominus Rex!

Last weekend I went with my wife to see Jurassic World hoping to recapture some of the magic I experienced when I saw the original as a 14 year old in 1993 (which I still think of as 15 years ago). The film was a great spectacle and, despite the gaping plot holes (they can […]

Podcasting helps brands cast out to an audience

Do We Have The Attention Span Of A Goldfish?

(This article was first published as ‘You Are Not A Goldfish!’ on LinkedIn) I’ll say it again in case you got distracted, you are not a goldfish. But, if you attended as many Marketing and Public Relations (PR) conferences as I do you’d be forgiven for thinking you are. That’s if you can pay attention long enough, […]

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

It’s Not Just Having A Story But Telling It Well

If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote.  It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]

What is Employee Generated Content?

Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]

Finding Your Voice With Content Marketing

With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]

Click2View Does Ad:Tech ASEAN

Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]