By Clarisse Poh, Head of Planning
Quick answer: The location is there to help you tell your story and make the filming easier, if it fails on either one of these factors…choose a different one!
Location is crucial when it comes to filming but very often it gets buried under all the other decisions to be made. In broadcast, location plays a huge role and location managers are often one of the heads of department to be hired from the start. There’s time and budget given for location sourcing, recces and application of film permits.
In the corporate world however, location can sometimes be left till the last. One thing I hate personally is to enter a film location blind – that means filming in a place where none of the crew has ever set eyes on or recce-ed.
I don’t know why so many people want to film in their own office but they do. I mean, you don’t do your business on a film set, so why would you think your office makes a good location? I know why, because people think it makes life easier. Well, that’s not always the case.
The most common problem happens with filming at clients’ offices. Sometimes, it’s a measure to cut costs and avoid having to rent a place. Other times, we’re there to film talking heads so it’s a necessity. Clients need to ensure they provide the crew an opportunity to recce the location.
We’ve had nightmare scenarios of filming in offices where the lighting situation is bad, where the sound pollution was high, where there was insufficient space for set up and even places that look horrid on screen.
When arranging filming in your office, make the following arrangements:
There’s a bunch of reasons why shooting video externally is better than internally or even in a studio. For a start off you don’t have to spend much time dressing the set because, if you’ve done your homework and the location is good, it’s pretty much ready to go. This is your chance to really inject character into a film with great views, wonderful architecture or even familiar landmarks. There are problems too though.
If you want to shoot out and about, be careful because some people don’t like being filmed and security guards, who often have little else to do, are very fond of shouting at film crews and chasing them with large torches. By all means be adventurous…just be aware of people’s privacy…and wear a good pair of trainers just in case!
For more tips on what to look out for when it comes to filming locations, download our 37 page ebook ‘So you want to make a corporate video?’ absolutely free, gratis and for no money!