Category: Uncategorized
Gold for Visa Solo Traveller
We recently won a great award for our Solo Traveller series for Visa which documented the travels of a few intrepid women adventuring around Asia. The award was the gold in the female audience category at the Marketing Excellence Awards. Thank you Marketing Magazine for awarding us this prestigious gong. The project has been […]
November 15, 2016
Content Marketing Review: Newscred’s ‘Content Marketing Playbook’
By Simon Kearney, CEO Newscred’s Content Marketing Playbook is a little dated but it is one of the better places to learn everything you need to hold your own in a high-level discussion about content marketing. The references (that have a date) are three or more years old but they refer to what are quickly […]
January 6, 2016
Design thinking, empathy and understanding allow brands to Innovate without risk
By Neal Moore, Co-Founder Giles Day is Director of Innovation for Landor’s innovation agency North & South and he recently joined Click2View’s Neal Moore for a conversation about innovation. What is it? How do you do it? And does it apply to content marketing? Here’s what he had to say: Watch the full interview here […]
December 16, 2015
Has Content Marketing made the Marketing Director a Slave or a Hero?
By Tom Radford, Director of Innovation Marketers are time-poor and frustrated, do they need Content Marketing to add to their woes? Life is tough for the head of marketing. Always at someone else’s meeting talking about how to make their stuff look good. Very little influence over the things that they are expected to market, […]
December 14, 2015
Advertising didn’t die; it was murdered!
By Simon Kearney, CEO and Tom Radford, Innovation Director Who killed advertising? The Internet. That was mere manslaughter, the real murderers ran amok on advertising in thoughtless fury – and no one is bringing them to justice – nor will they. Huh? You say. Read on. It may be the perfect crime. Let’s look at […]
December 11, 2015
Please Don’t Like Without Sharing? Whatever…
By Tom Radford, Director of Innovation Guilt-Programmed Sharing I read a post the other day on Facebook and the comment attached to it was ‘Please don’t like without sharing!’ This seemed a bit odd. I get the fact that people like to spread the word about things that they care about, but is there really […]
December 8, 2015
Storytelling is more about Brand building, PR and CSR than ROI – Steve Clayton; Microsoft Stories.
By Simon Kearney, CEO MICROSOFT has adopted an editorial code of ’no bullshit, no corporate speak, no rockstars, (and) no platitudes’ for its ground-breaking exercise in brand story-telling, Microsoft Stories, according to the company’s chief storyteller and general manager of image and culture, Steve Clayton. Ahead of his breakfast appearance in Singapore tomorrow for BritCham, Clayton […]
December 7, 2015
Favourite cocktails for Singapore Marketers
It’s Tuesday and December, time to think about Christmas festivities. Last week we found out which bars Singapore’s content marketers like to drink in, this week we’re looking at what they like to drink. Now it’s safe to assume that a beer, a glass of wine or a G&T are the most likely things to […]
December 1, 2015
Who makes the best content marketer (part two) – Not the Journalist?
By Simon Kearney, CEO A COUPLE of weeks back we ran a blog about who made the best content marketers. The idea was to look at skill sets and backgrounds in the hope we could provide a useful guide to anyone setting up a content team. As a journo, I was kinda hoping the luminaries we asked, […]
November 30, 2015
Our Drone Sank! But to Innovate you must risk Failure
By Tom Radford, Director of Innovation Drone…but not forgotten! Yesterday we lost ‘Pinky’ our beloved drone, to the sea. Pinky had been with us for a year or so and helped us take some lovely footage but now she has been consigned to ocean floor where, as the boss pointed out, she may well provide […]
November 26, 2015
Inbound marketing works BECAUSE it’s boring!
By Tom Radford, Director of Innovation Boring means Buying! People don’t buy what you tell them to buy; they only buy what they want to. Telling them how great you and your products are is fun, but finding out what they actually want…well that’s just hard graft! It’s boring, and so is a lot of […]
November 24, 2015
Asian SME’s are the Inbound Marketing Heartland
By Simon Kearney, CEO If you run an SME you’re already an Inbound Marketing expert! Without realising it, most SMEs intuitively get inbound marketing. If you are a small-to-medium-sized enterprise (SME), with a meagre marketing budget Inbound is basically a fundamental extension of the great customer service that has driven your business to where it […]
November 23, 2015