A Great Example of Content Marketing in Singapore

By Tom Radford, Director of Innovation How to get Content Marketing right in Asia Red Cross Connection/Your blood Saves lives A winner at the 2015 Loyalty and Engagement Awards, this campaign works because it takes the emphasis away from blood donation and focuses on the outcomes of this work. It also pulls at the heartstrings […]

Best Bars for Content Marketers in Singapore

By Tom Radford, Director of Innovation The best content of all is the contents of the glass!  We’re hearing a lot about content marketing, but where do you find these people if you want to talk to them? Well, I can’t speak for them all but if you want to rub shoulders with the likes […]

Who is the best Content Marketer: PR, Journo, Creative, Digital or Sales?

By Simon Kearney, CEO PUBLISHING skills, deep strategic understanding, ability to execute and a focus on results are what makes a great content marketer, according to a group of world-leading content marketing experts. Click2View contacted a range of leading global and regional content advocates for their views on what makes a great content marketer over […]

That Awkward Marketing Budget Conversation – A Dramatic Blog!

11 things you’re probably asking yourself about inbound marketing

By Tom Radford, Director of Innovation Okay, let’s get into this argument. There’s a lot of hogwash out there about inbound marketing being this or that. The problem with any new methodology is that it is disruptive and a little bit threatening to existing powers-that-be. So it gets derided and attacked, which is perfectly understandable. […]

When to use Animation in your video

By Matt Edwards, Business Development Manager When to use animation Film making is a hugely rewarding endeavour. It touches lots of different creative disciplines and can often involve a real mix of creative styles. Dependant on the situation or context of the message you’re trying to communicate, you might think that rather than using actors […]

Should my video be scripted or unscripted?

In the words of Monty Python; ‘and now for something completely different… ‘ Don’t talk about scripted video…show me! Today’s blog was to be about the difference between scripted and unscripted content and it is, but instead of simply writing out, we thought we’d throw in a little visual flair to help illustrate the point. So here […]

Where do I shoot my video?

By Clarisse Poh, Head of Planning Quick answer: The location is there to help you tell your story and make the filming easier, if it fails on either one of these factors…choose a different one! Does location really matter? You bet it does! Location is crucial when it comes to filming but very often it […]

How long should my video be?

Making video is fun – but don’t go on about it! In my years working at Click2View ‘How long should my video be?” has been one of the most asked questions so here is a non-exhaustive simple guide to your everyday video needs. How long? The quick answer is this: 90 seconds or less (More […]

What video format should I choose?

You’d think, wouldn’t you, that in this day and age such things were universal but sadly not. Android phones and iPhones often have different recomended aspect ratios. Without going through every single one, I would simply say this; Know where the film is going before you begin and your production company will be able to advise you about which format and aspect ratio to use. If you neglect this step it will cause you problems at the end of the project, and most likely lead to a falling out with the post-production team. It is a particular bugbear of theirs, take it from one who knows!

How long does it take to make a video?

It depends. Every video is unique and comes with its own set of challenges. A corporate video can take between one to three months from commission to delivery. A commercial can take between two to six months. It all depends on the length, scale and genre to determine the time it takes to make a […]

How much is a video?

By Mack Hampson, Business Development Manager What kind of video do you want to make? When cost is the elephant in the room, people have a tendency to lead with a question about how much. I speak from years of experience in advertising sales and now as a business development manager selling content. I get it. […]