Advertising didn’t die; it was murdered!

By Simon Kearney, CEO and Tom Radford, Innovation Director Who killed advertising? The Internet. That was mere manslaughter, the real murderers ran amok on advertising in thoughtless fury – and no one is bringing them to justice – nor will they. Huh? You say. Read on. It may be the perfect crime. Let’s look at […]

Please Don’t Like Without Sharing? Whatever…

By Tom Radford, Director of Innovation Guilt-Programmed Sharing I read a post the other day on Facebook and the comment attached to it was ‘Please don’t like without sharing!’ This seemed a bit odd. I get the fact that people like to spread the word about things that they care about, but is there really […]

Storytelling is more about Brand building, PR and CSR than ROI – Steve Clayton; Microsoft Stories.

By Simon Kearney, CEO MICROSOFT has adopted an editorial code of ’no bullshit, no corporate speak, no rockstars, (and) no platitudes’ for its ground-breaking exercise in brand story-telling, Microsoft Stories, according to the company’s chief storyteller and general manager of image and culture, Steve Clayton. Ahead of his breakfast appearance in Singapore tomorrow for BritCham, Clayton […]

Favourite cocktails for Singapore Marketers

It’s Tuesday and December, time to think about Christmas festivities. Last week we found out which bars Singapore’s content marketers like to drink in, this week we’re looking at what they like to drink. Now it’s safe to assume that a beer, a glass of wine or a G&T are the most likely things to […]

Who makes the best content marketer (part two) – Not the Journalist?

By Simon Kearney, CEO A COUPLE of weeks back we ran a blog about who made the best content marketers. The idea was to look at skill sets and backgrounds in the hope we could provide a useful guide to anyone setting up a content team. As a journo, I was kinda hoping the luminaries we asked, […]

Our Drone Sank! But to Innovate you must risk Failure

By Tom Radford, Director of Innovation Drone…but not forgotten! Yesterday we lost ‘Pinky’ our beloved drone, to the sea. Pinky had been with us for a year or so and helped us take some lovely footage but now she has been consigned to ocean floor where, as the boss pointed out, she may well provide […]

Inbound marketing works BECAUSE it’s boring!

By Tom Radford, Director of Innovation Boring means Buying!  People don’t buy what you tell them to buy; they only buy what they want to. Telling them how great you and your products are is fun, but finding out what they actually want…well that’s just hard graft! It’s boring, and so is a lot of […]

Asian SME’s are the Inbound Marketing Heartland

By Simon Kearney, CEO If you run an SME you’re already an Inbound Marketing expert!  Without realising it, most SMEs intuitively get inbound marketing. If you are a small-to-medium-sized enterprise (SME), with a meagre marketing budget Inbound is basically a fundamental extension of the great customer service that has driven your business to where it […]

A Great Example of Content Marketing in Singapore

By Tom Radford, Director of Innovation How to get Content Marketing right in Asia Red Cross Connection/Your blood Saves lives A winner at the 2015 Loyalty and Engagement Awards, this campaign works because it takes the emphasis away from blood donation and focuses on the outcomes of this work. It also pulls at the heartstrings […]

Best Bars for Content Marketers in Singapore

By Tom Radford, Director of Innovation The best content of all is the contents of the glass!  We’re hearing a lot about content marketing, but where do you find these people if you want to talk to them? Well, I can’t speak for them all but if you want to rub shoulders with the likes […]

Who is the best Content Marketer: PR, Journo, Creative, Digital or Sales?

By Simon Kearney, CEO PUBLISHING skills, deep strategic understanding, ability to execute and a focus on results are what makes a great content marketer, according to a group of world-leading content marketing experts. Click2View contacted a range of leading global and regional content advocates for their views on what makes a great content marketer over […]

That Awkward Marketing Budget Conversation – A Dramatic Blog!