Category: Uncategorized
Best Branded Content (Week of 10 Sept. 2018)
Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we’ve found around the traps. Get more like this first in your inbox if you sign up to our weekly newsletter. Singapore – Singapore insurance co-op, NTUC Income, is running […]
September 14, 2018
Learn from stand-up comedy to punch up your brand communications
Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.
August 31, 2018
How to tell authentic stories
By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by definition, ‘authentic’. But what does authentic mean for brand content? If truth is […]
July 19, 2018Royal Wedding 101
We had a little party on the eve of Harry and Meghan’s wedding hosted by our two English colleagues which turned into a lesson in all things British. Our editorial content director Jackie Shorey organised the do which was replete with cucumber sandwiches, Pimms, Victoria sponge cake (a favourite of mine), lemon drizzle cake, various […]
May 20, 2018Give GIFs a chance
If you subscribe to our weekly newsletter, Click2View Confidential, you’ll have seen that it’s now adorned with a spiffy GIF, created by super-talented Ernie Sulastri Kahar Muzakar, who leads our design studio. If you’d like Ernie to come up with some ideas for you, just get in touch. She can make you something like the […]
May 18, 2018
Episode 2 – Viddsee’s Derek Tan and film maker Neal Moore
Recently dubbed one of the new media mogul’s of Asia, Viddsee co-founder Derek Tan talks with Click2View CEO Simon Kearney about his short-film streaming platform’s increasing popularity. We also talk with film maker Neal Moore about his new project chronicling the formation of the famous Bromley Contingent of punk musicians in London in the 1970s.
November 21, 2017
What are we doing lately?
These are examples of Click2View's finely-crafted work for clients.
October 11, 2017
Podcast: On Hollywood, Heroes, Content and CEOs
Miguel Bernas of Mediacorp was my guest on Click2View’s inaugural podcast, and we explored the need for brands to create transmedia content (which I’m sure used to be multi-media). And how Hollywood has shown the way on this. We also looked at how Hollywood character types should be a serious consideration in telling your brand story. And how […]
October 2, 2017
Content best practice: earning respect and trust
Why it is important to focus on earning your audience's respect and trust.
September 5, 2017
It is important to get your content started with some strategy
By Simon Kearney, CEO and editor-in-chief Ifyou read Gary Vaynerchuk, which you probably should, the trick to succeeding in content is just starting. And he’s absolutely right. When he gets down to explaining his view, there are a few strategy basics he talks about – all centred around parts of the old journalist credo – […]
August 29, 2017
Click2View Honoured Again for Visa Solo Traveller Series
Click2View honoured again in the Content Marketing Awards for the Visa Solo Traveller series
August 15, 2017
In-house versus outsourcing: the great content debate
Here's our best practice guide to deciding on whether you should work in-house or outsource your content creation
August 14, 2017