Client: Google
Project Title: Google Think Finance Webinar
BACKGROUND
Think Finance is Google Hong Kong’s annual thought leadership program that brings together finance marketing leaders to discuss and shape the future of this industry.
BRIEF
We were approached by events agency The Master Plan to help work on Think Finance 2020. This year, the event had to go virtual, and we were tasked to put together a series of webinars. Rather than just talking heads, the client wanted a dynamic, fully pre-recorded webinar.
RESPONSE
Our goal was to create production value by bringing their slides to life with custom on-brand animations. The client worked closely with us to provide references and feedback all along the way.
Our animation team and partners spearheaded efforts to create dynamic transitions and motion graphic animations with speaker videos to bring the event and the presentations to life. The whole style and treatment was customised according to references provided by the client.
We then worked with Pitchday, a design agency chosen by Google, to come up with interesting and creative design elements to define the overall style guidelines to ensure our graphic elements were on brand.
Click2View also handled the pre-recording of the speakers and provided technical solutions to ensure we got the best of the remote shoots. We were tasked with finding out the best ways to record and how to use what was recorded. Finally, we synced the recordings with the presentation slides, and added all the necessary transitions and animations. We built out each speaker segment and later stitched this together to make a seamless 1- hour event and animated presentation.
OUTCOME
Google Hong Kong was very pleased and appreciated the final outcome and the added production value from Click2View. Think Finance 2020 was a success, and can be viewed with registration here.
