Client: Google
Project Title: Android Developer Stories
BACKGROUND
Google is a multinational tech giant whose name is synonymous with search engine services. A Big 4 technology company that specialises in Internet-related services and products, Google also leads the development of the Android mobile operating system.
BRIEF
Google enlisted our help to create a series of videos centred around the stories of their Android Developers in Southeast Asia. The first film was made with Singapore-based travel app Wego. The story focuses on Wego’s growth with its Android app which launched in early 2014 and now 62 per cent of their user base is using Android.
RESPONSE
We interviewed super-chilled co-founder and CEO Ross Veitch and the great Wego team at their office over in Shaw Tower on Beach Rd, where Click2View founders Neal Moore and Simon Kearney used to kick around in the BBC and Infocus Asia offices back in the day.
Wego’s chief product officer Graham Hills, lead Android engineer Sohaib Muhammad, Android designer (and we learned published travel writer) Herajeng Gustiayu and VP for mobile Honey Mittal were all great talent – even though they thought otherwise at the start.
OUTCOME
We were able to report in the film that Wego increased user retention by 300 per cent after adopting Android’s material design. Uninstall rates dropped by 25 per cent and their overall ratings went up.
“The most important thing that we’re proud of is that our app ratings went up from 3.7 out of 5, which is pretty average, in the space of less than a year, we’ve improved that to 4.32,” Mr Mittal said.
“To grow your app ratings while scaling, while still getting millions of new users seems to be some of the best in the industry.”
The film garnered 15,000 views in the first month and continues to perform well.
