Tag: content marketing
How to use video and social media for your business
We look at the opportunity for video marketing and the social media platform to best suit your needs. Are you finding it difficult to create enough content to meet the demand from and for your business? To make things worse, the landscape for social media — where you share this content — is evolving even […]
July 15, 2020
The Top 7 Content Types to Try in 2020
Welcome to the vast landscape of content marketing — here’s a roundup of the most popular types. Content marketing covers a wide range of mediums from articles to animation videos. But how do you tell what type of content is appropriate for your brand? Here are 7 different content formats you can explore when crafting […]
July 15, 2020
Memes are taking over the world
An Internet cultural phenomenon, memes hold more power than you think. If you’re reading this, you’re probably internet-savvy enough to know how to navigate to our Click2View blog page. This means, you probably know what a meme is, or at least have seen one before, even if you aren’t exactly sure what they are. A […]
July 1, 2020
Don’t mention the pandemic!
With the current situation, we all need to be a little more careful when it comes to wording our ads. “Fake news”. Everyone has heard of the term, particularly since it was used by President Donald Trump during and after his presidential campaign. While Trump was referring to negative press of himself, “fake news” today […]
June 24, 2020
What is Content Marketing?
All you need to know about content marketing and the best ways to achieve your goals. There’s a growing demand for content marketing. Today, more companies are seeing the need to engage in content marketing for a competitive edge. Based on a 2020 study by HubSpot, 70% of marketers are actively investing in content marketing. […]
June 24, 2020
Personal media brands are taking over the industry
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants. Although almost every industry is currently facing layoffs due to COVID-19, journalism […]
June 17, 2020
The narrative power of corporate storytelling
While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — it is a channel to share knowledge, values and culture with […]
June 10, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020
Why is content consistency so difficult to achieve?
Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]
May 27, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020
Can the internet finally solve your video problem?
A host of new DIY video creation tools are hitting the market. We’ve had a look and compared some of the new entrants and the older leaders in the market. In the past, video may have been an expensive form of advertising, but these days it’s a must-have staple in every brand’s marketing tool repertoire, […]
May 12, 2020
Safety first: How to shoot videos during COVID-19
With daylight in sight in terms of easing COVID-19 restrictions, production companies have been working hard on what constitutes a ‘safe shoot’. COVID-19 may change the way on-location filming is done forever. It forces a look at who is actually necessary ‘on-location’ and surprisingly the director and client are chief among those who don’t need […]
May 12, 2020