Tag: content marketing
Is It Better To Pre-record Or Livestream Your Virtual Event?
The number of virtual events has risen significantly over the past two years, given restrictions on live events and mass gatherings to curb the spread of the coronavirus. Although it’s not new, virtual events have been undergoing major face-lifts to improve reach and engagement. This can be seen by the fact that live viewing rates for […]
May 18, 2022
Brand Identity Crisis, or Cosmetic Surgery?
It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]
April 27, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
7 Types of Infographics You Should Know
We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information. That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]
March 16, 2022
Leveraging Events for Your Content Marketing Strategy
What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]
March 10, 2022
How to use video and social media for your business
We look at the opportunity for video marketing and the social media platform to best suit your needs. Are you finding it difficult to create enough content to meet the demand from and for your business? To make things worse, the landscape for social media — where you share this content — is evolving even […]
July 15, 2020
The Top 7 Content Types to Try in 2020
Welcome to the vast landscape of content marketing — here’s a roundup of the most popular types. Content marketing covers a wide range of mediums from articles to animation videos. But how do you tell what type of content is appropriate for your brand? Here are 7 different content formats you can explore when crafting […]
July 15, 2020
Don’t mention the pandemic!
With the current situation, we all need to be a little more careful when it comes to wording our ads. “Fake news”. Everyone has heard of the term, particularly since it was used by President Donald Trump during and after his presidential campaign. While Trump was referring to negative press of himself, “fake news” today […]
June 24, 2020
Personal media brands are taking over the industry
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants. Although almost every industry is currently facing layoffs due to COVID-19, journalism […]
June 17, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020