Tag: content marketing
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
7 Types of Infographics You Should Know
We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information. That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]
March 16, 2022
Leveraging Events for Your Content Marketing Strategy
What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]
March 10, 2022
How to use video and social media for your business
We look at the opportunity for video marketing and the social media platform to best suit your needs. Are you finding it difficult to create enough content to meet the demand from and for your business? To make things worse, the landscape for social media — where you share this content — is evolving even […]
July 15, 2020
The Top 7 Content Types to Try in 2020
Welcome to the vast landscape of content marketing — here’s a roundup of the most popular types. Content marketing covers a wide range of mediums from articles to animation videos. But how do you tell what type of content is appropriate for your brand? Here are 7 different content formats you can explore when crafting […]
July 15, 2020
Memes are taking over the world
An Internet cultural phenomenon, memes hold more power than you think. If you’re reading this, you’re probably internet-savvy enough to know how to navigate to our Click2View blog page. This means, you probably know what a meme is, or at least have seen one before, even if you aren’t exactly sure what they are. A […]
July 1, 2020
Don’t mention the pandemic!
With the current situation, we all need to be a little more careful when it comes to wording our ads. “Fake news”. Everyone has heard of the term, particularly since it was used by President Donald Trump during and after his presidential campaign. While Trump was referring to negative press of himself, “fake news” today […]
June 24, 2020
Personal media brands are taking over the industry
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants. Although almost every industry is currently facing layoffs due to COVID-19, journalism […]
June 17, 2020
The narrative power of corporate storytelling
While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — it is a channel to share knowledge, values and culture with […]
June 10, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020
Why is content consistency so difficult to achieve?
Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]
May 27, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020