Tag: content marketing
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Is Augmented Reality a Winner?
As augmented reality (AR) becomes more popular, more businesses are beginning to experiment with it as a marketing tool. But what is AR, and what can it do for your business? Chrissa Mahtani, Click2View’s Content Director, Digital Strategy & Analytics recently took a deep dive into the topic. We’ll go over what she discovered, from […]
August 31, 2022
Make sure you aim for a content bullseye with Millennials and Gen-Zs
It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation. […]
August 24, 2022
Level up your video conferences — create a home studio
In October 2020, we noted that the number of daily users on video conferencing platform Zoom had increased by a whopping 340% since December 2019. And as of August 2022, we can be fairly certain that the new ways of working brought by the pandemic aren’t going anywhere soon. To many people, the idea of […]
August 10, 2022
Memes are taking over the world
A once-tiny corner of the Internet has turned into a full-blown cultural phenomenon changing the way we communicate – in good ways and bad. Memes are now, not just a part of our life in the digital world, they are an international language unto themselves. Know your meme It’s hard to explain: memes (pronounced ‘meems’, […]
July 29, 2022
TikTok: the end of Google’s reign?
If there ever were a synonym for ‘phenomenon’ in recent years, it would definitely be ‘TikTok.’ Those unfamiliar with the platform probably know it as the treasure trove of viral dance videos and occasionally political makeup tutorials. But when you consider that TikTok eclipsed Google as the site with the most traffic in August 2021, […]
July 20, 2022
Why you need a content calendar
In 1996, when the Internet was still in its infancy, Bill Gates wrote an essay entitled ‘Content is King‘, where he explained that content is how businesses make money on the Internet, just as it was in broadcasting. More than two decades on, the Internet has become part of our daily lives, and he was […]
July 13, 2022
Which talking head speaks to you?
Talking heads tell stories. Commonly defined as “an interview-style video that uses subject matter experts to guide the story of a product, service, or event,” the term was originally coined to describe advertisements from the 1970s. Since then, the shooting format has found its place in numerous TV serials. What are your options? According to […]
July 6, 2022
Redefining authorship with AI writing tools
The writing industry has been around for centuries, and it’s a tough business — until now. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities. While it’s not likely that human writers are going […]
June 29, 2022
Data storytelling: a weapon of mass persuasion?
Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story. In […]
June 22, 2022
How To Write a Good Blog
With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]
June 15, 2022
The Consciousness As Content: Going Full Steam Meta In The Metaverse
As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own. While we’re still talking about it as if it’s such a foreign space, the […]
June 8, 2022