Tag: content marketing
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Corporate Storytelling: How to Build Human, Authentic Narratives that Actually Influence People
By Simon Kearney, CEO Corporate storytelling isn’t a “nice-to-have” anymore. Every brand wants attention, trust, and emotional connection. In a noisy world, people don’t connect with products or pitches. They connect with stories. Not every brand story needs to be dramatic. But it does need to be human. Corporate storytelling stands as one of the most […]
September 19, 2025
What Is Content Marketing? Why Storytelling Still Drives Strategy
By Simon Kearney, CEO What Content Marketing Really Means Today Content marketing is the art and discipline of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to inspire them to take action. That action might be buying your product, subscribing to your newsletter, sharing your […]
September 5, 2025
The Algorithm and the Analog: Gen Z’s Fight for Human Connection
Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
October 23, 2024
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024
Memes beat medals
Written by Simon Kearney | Graphics by Yusak Prahadi In the week following the end of the Paris Olympics, can you guess who Australians couldn’t get enough of among their Olympians and their record-breaking gold medal haul? Was it two-time gold winner canoeist Jess Fox? Or swimming sensation Ariarne Titmus? Of the 460 Aussie athletes who competed […]
August 28, 2024
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
Sending out an S.O.S.
Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.
March 27, 2024
Which channel are you ignoring at your peril?
Written by David Austin & Simon Kearney | Graphics by Yusak Prahadi YouTube has a much bigger and engaged audience than any other channel, yet few brands have a YouTube-first content strategy.
February 28, 2024