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Tag: content marketing

Which channel are you ignoring at your peril?

Written by David Austin & Simon Kearney | Graphics by Yusak Prahadi YouTube has a much bigger and engaged audience than any other channel, yet few brands have a YouTube-first content strategy.

February 28, 2024

Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.

Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.

February 6, 2024

Writing with Generative AI: Remixing words like beats

Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing.  The advent of generative AI is transforming […]

October 13, 2023

The Impact of AI and The Future of Marketing

Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]

August 23, 2023

How do you achieve perfect readability? It’s not as hard as you think…

Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity.  We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]

August 2, 2023

AI Content Creation: The July 2023 Update

Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]

July 26, 2023

How Do You Write with ChatGPT?

Let’s be real, the AI hype train has been chugging along for a while now, and OpenAI’s ChatGPT has been stealing the show.  ChatGPT is evolutionary. It’s constantly pushing the boundaries of what’s possible, and always finding new ways to help content creators experiment and innovate with their work. Whether you’re a writer, marketer, or […]

May 24, 2023

AI Powered People

Written by JD Chua | Graphics by Yusak Prahadi Read the title again and give it a thought.  From a simple program where we can pilot a spaceship to fire upon descending aliens (that somehow have an invading strategy involving perfectly lined formations) to an advanced one that can do your homework, we are currently being rapidly […]

May 3, 2023

Marketing on a budget done right

Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]

January 18, 2023

Crafting your brand’s story

Written by Romario Kosasih | Graphics by Yusak Prahadi In today’s ever-competitive market, being relatable to your audience is essential. Doing so means your audience can picture themselves benefiting from and utilising your brand. This is why storytelling has become a vital ingredient in every marketing strategy. After all, people relate better to stories.  Realising the importance of […]

January 11, 2023

The Staying Power of Content Marketing

Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]

December 7, 2022

Content Strategies Compared

It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]

November 30, 2022