Tag: content marketing
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020
Why is content consistency so difficult to achieve?
Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]
May 27, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020
Can the internet finally solve your video problem?
A host of new DIY video creation tools are hitting the market. We’ve had a look and compared some of the new entrants and the older leaders in the market. In the past, video may have been an expensive form of advertising, but these days it’s a must-have staple in every brand’s marketing tool repertoire, […]
May 12, 2020
Safety first: How to shoot videos during COVID-19
With daylight in sight in terms of easing COVID-19 restrictions, production companies have been working hard on what constitutes a ‘safe shoot’. COVID-19 may change the way on-location filming is done forever. It forces a look at who is actually necessary ‘on-location’ and surprisingly the director and client are chief among those who don’t need […]
May 12, 2020
Run your content marketing with the power of a dynamic newsroom
Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who have forged successful journalism careers before becoming content marketers. And there’s no […]
May 5, 2020
Telling stories with data
Data storytelling is not a new practice, but it’s one that could be better understood. Our CEO, Simon, spoke to Domo’s Brent Dykes at RISE 2019 to find out more. Storytelling may seem at odds with the numbers-driven world of data. But they can work together to create a compelling yet informative story. Just look […]
April 9, 2020
Staying connected in a quarantined world, the webinar is reborn
It’s like we’ve come one full circle on this, but it’s better. Italians are getting creative dealing with the national lockdown but there have been some hiccups. This week, one priest livestreamed his sermon to quarantined parishioners while wearing a large neon space helmet. Not a real helmet mind you. He accidentally left his phone’s […]
March 26, 2020
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Podcast is growing
From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]
March 16, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
COVID 19 impacts events – five suggestions
“Avoid crowded places and external venues,” is the advice. But what about pre-planned events? Do they go to waste? The novel coronavirus, nCoV-2019 / COVID-19, has caused a large number of events to be cancelled or postponed. This is unavoidable given the circumstances. Sharing some content online, either live streaming or pre-made, is one way […]
February 18, 2020