Tag: content marketing
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Podcast is growing
From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]
March 16, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
COVID 19 impacts events – five suggestions
“Avoid crowded places and external venues,” is the advice. But what about pre-planned events? Do they go to waste? The novel coronavirus, nCoV-2019 / COVID-19, has caused a large number of events to be cancelled or postponed. This is unavoidable given the circumstances. Sharing some content online, either live streaming or pre-made, is one way […]
February 18, 2020
Juggling budgets and expectations
Any content marketer knows that when you have projects, you have expectations to meet and budgets to work within. We found ourselves in a very tricky situation once… Hi, I’m Kartini Deffahry, Production Manager at Click2view. Anyone in the content marketing or film making industry would know that budgets are really being stretched these days. […]
February 5, 2020
Writing for mobile
This headline is likely the only thing you read… I have seconds to make you stick with this, and it’s not looking good. Two million stories were added to the Internet today and — nothing personal — but human brains are smaller than they were 20,000 years ago, so we’re not exactly keeping up as […]
January 2, 2020
B2B marketing in Asia: What’s the right social media platform?
Social media is becoming a popular channel for B2B marketing. How do you best utilise these platforms? Finding the right social media platform for your business is always difficult; making it successful is even harder, especially for B2B businesses. Is it Facebook, LinkedIn, Twitter, Weibo, or Line?… Or a mixture of all? It’s important to […]
December 18, 2019
Streaming multi-camera Switcher Studio into a Zoom meeting
A client asked us if it would be possible to stream an event in Hong Kong to their other regional locations. Initially we thought they’d meant YouTube Live or Facebook Live — no problem. We could easily set that up with Switcher Studio and a multi-camera smartphone set-up. But after several discussions, we learned that […]
December 10, 2019
Click2View is helping Microsoft craft powerful business stories that link products and partners in meaningful ways.
B2B storytelling is important. Using an ad-driven distribution campaign with interesting business content is a key part of B2B content marketing.
October 8, 2019
Learn from stand-up comedy to punch up your brand communications
Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.
August 31, 2018
Podcast: On Hollywood, Heroes, Content and CEOs
Miguel Bernas of Mediacorp was my guest on Click2View’s inaugural podcast, and we explored the need for brands to create transmedia content (which I’m sure used to be multi-media). And how Hollywood has shown the way on this. We also looked at how Hollywood character types should be a serious consideration in telling your brand story. And how […]
October 2, 2017
Content best practice: earning respect and trust
Why it is important to focus on earning your audience's respect and trust.
September 5, 2017