Who makes the best content marketer (part two) – Not the Journalist?

By Simon Kearney, CEO A COUPLE of weeks back we ran a blog about who made the best content marketers. The idea was to look at skill sets and backgrounds in the hope we could provide a useful guide to anyone setting up a content team. As a journo, I was kinda hoping the luminaries we asked, […]

Our Drone Sank! But to Innovate you must risk Failure

By Tom Radford, Director of Innovation Drone…but not forgotten! Yesterday we lost ‘Pinky’ our beloved drone, to the sea. Pinky had been with us for a year or so and helped us take some lovely footage but now she has been consigned to ocean floor where, as the boss pointed out, she may well provide […]

Inbound marketing works BECAUSE it’s boring!

By Tom Radford, Director of Innovation Boring means Buying!  People don’t buy what you tell them to buy; they only buy what they want to. Telling them how great you and your products are is fun, but finding out what they actually want…well that’s just hard graft! It’s boring, and so is a lot of […]

Asian SME’s are the Inbound Marketing Heartland

By Simon Kearney, CEO If you run an SME you’re already an Inbound Marketing expert!  Without realising it, most SMEs intuitively get inbound marketing. If you are a small-to-medium-sized enterprise (SME), with a meagre marketing budget Inbound is basically a fundamental extension of the great customer service that has driven your business to where it […]

A Great Example of Content Marketing in Singapore

By Tom Radford, Director of Innovation How to get Content Marketing right in Asia Red Cross Connection/Your blood Saves lives A winner at the 2015 Loyalty and Engagement Awards, this campaign works because it takes the emphasis away from blood donation and focuses on the outcomes of this work. It also pulls at the heartstrings […]

Best Bars for Content Marketers in Singapore

By Tom Radford, Director of Innovation The best content of all is the contents of the glass!  We’re hearing a lot about content marketing, but where do you find these people if you want to talk to them? Well, I can’t speak for them all but if you want to rub shoulders with the likes […]

Who is the best Content Marketer: PR, Journo, Creative, Digital or Sales?

By Simon Kearney, CEO PUBLISHING skills, deep strategic understanding, ability to execute and a focus on results are what makes a great content marketer, according to a group of world-leading content marketing experts. Click2View contacted a range of leading global and regional content advocates for their views on what makes a great content marketer over […]

That Awkward Marketing Budget Conversation – A Dramatic Blog!

11 things you’re probably asking yourself about inbound marketing

By Tom Radford, Director of Innovation Okay, let’s get into this argument. There’s a lot of hogwash out there about inbound marketing being this or that. The problem with any new methodology is that it is disruptive and a little bit threatening to existing powers-that-be. So it gets derided and attacked, which is perfectly understandable. […]

When to use Animation in your video

By Matt Edwards, Business Development Manager When to use animation Film making is a hugely rewarding endeavour. It touches lots of different creative disciplines and can often involve a real mix of creative styles. Dependant on the situation or context of the message you’re trying to communicate, you might think that rather than using actors […]

Should my video be scripted or unscripted?

In the words of Monty Python; ‘and now for something completely different… ‘ Don’t talk about scripted video…show me! Today’s blog was to be about the difference between scripted and unscripted content and it is, but instead of simply writing out, we thought we’d throw in a little visual flair to help illustrate the point. So here […]

Where do I shoot my video?

By Clarisse Poh, Head of Planning Quick answer: The location is there to help you tell your story and make the filming easier, if it fails on either one of these factors…choose a different one! Does location really matter? You bet it does! Location is crucial when it comes to filming but very often it […]