Tag: content marketing
Making Interviews Interesting at Akamai
One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014
Do Journalists Make For Better Content Marketers?
This article originally appeared on Marketing Interactive. In our ever changing industry, we often see the open vacancy job titles in the classified change with the new trends. With people like ‘Head of Social’ and ‘Mobile Marketing Manager’ walking among us, it seems only fitting that the content marketing experts are coming out of the […]
July 2, 2014
How Hollywood Does Content Marketing
Let’s not deny it, content marketing is the bandwagon du jour and there’s been enough keynotes, conferences and conclaves in Singapore this year to prove it. However I always think these get-togethers are missing one key element. The content makers. So, where are these elusive experts? A few content agencies notwithstanding they’re mostly still working in traditional […]
July 2, 2014
By-Lined Journalism Service Kicks Off With Seasoned Newsman
Employing journalists is becoming increasingly important in content marketing and corporate communications but that will only continue if reporters are allowed the traditional independence of their craft. In our work we’ve found our films benefit from interviews conducted by journalists who, by nature, are not willing to accept scripted answers. We’ve used journalists to do […]
June 24, 2014
11 Content Marketing Worst Practices
This post originally appeared on Mumbrella.asia Luckily for Click2View content marketing is flavour of the month right now and with good reason, it’s a highly effective way for brands to engage audiences at a deeper level than advertising and enables them to build their own audiences which can save serious media bucks. However, content marketing […]
June 24, 2014
Click2View & IAB Singapore at Digital Matters Asia 2014
Last month Click2View had the pleasure to attend Digital Matters Asia – where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment. (Well, that’s what is says in the show directory). It was a great couple of days and the Singapore chapter of […]
June 17, 2014
Click2View use journalist-quality content to help Visa reach key influencers in Asia Pacific
One key part of Visa’s content marketing strategy in Asia Pacific is to inform key influencers about Visa products and programs and seed Visa stories in media outlets. It’s an alternative approach to PR that is working very well, and at the core is a commitment to making journalist-quality content for the brand. C2V began […]
May 12, 2014
5 Reasons Your Video Sucks
The best laid plans of mice, men and marketers often go awry and when it comes to video, or motion content as we prefer to call it, this is especially true. But why so? The original Cinématographe was patented by Léon Guillaume Bouly in 1892 and we’ve been capturing moving images ever since so why […]
May 7, 2014
When A Blog Is Just… Blah
Having a vibrant company blog can achieve great things: they can create an engaged community around your brand, they can tell stories that pull prospects into the fold, or increase your profile as a knowledgeable and value-adding thought leader. Having a great blog means that your customers are engaging with more than just your products […]
May 7, 2014
Motul Making Waves With Branded Content
Motul Commissioned 8-part video series with Click2View in a bid to create consistent, on-brand content for their online channels. Click2View began working with Motul in 2013 when the company approached us with the intention of creating a new corporate brand-film for their Asia-Pacific markets. The project was proposed to document and promote their Vietnam facility […]
April 24, 2014
Click2View Nominated for Small Employer of the Year
The team at Click2View was delighted to be nominated for Small Employer of the Year at this year’s HR Excellence Awards. At just 3 years old and going on 18 strong – it’s a fantastic honour and a great way to show how far we’ve come. Even though we don’t have an HR team we […]
April 23, 2014
Martial Law in Bangkok: Just Another Day On The Job For Click2View
Things were hotting up in Thailand this week and C2V were in the thick of it, when, on the morning of a shoot in Bangkok, our team woke up to find martial law had been declared. Luckily it was a very Thai state of affairs and almost everything was business as usual. One of our […]
April 23, 2014