Tag: content creation
Design thinking your content
How do you encourage innovative thinking and creative problem solving when it comes to your content strategy? As a business, you’re always looking for ways to better identify, understand and meet the needs of your clients. However, if you only look at a problem from the point of view of a business owner, you’ll miss […]
May 20, 2020
Ignore the media, Influencers are here to stay
Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]
May 20, 2020
From Good To Great: Lessons From A Popular Podcaster
A niche media sector is now mainstream — here’s how podcasts are taking over the world. What does it take to make a good podcast? Is it a host that’s wickedly funny and relatable? Is it engaging content that keeps the listeners hooked? Or maybe some robust sound production to bless the ears of the […]
April 27, 2020
Online Events: The New Normal
Forced to rethink the ways in which we work and live, here’s how companies are embracing new technologies in these difficult times. Many activities in the real world have ground to a halt as a result of the COVID-19 pandemic. With social distancing the new norm, physical events are clearly a no-go for the foreseeable […]
April 22, 2020
The Year of the Webinar
Events are out of the question thanks to the COVID-19 pandemic, but you can still say what you want to say — with a webinar. You’ve probably heard the word “webinar” being thrown around a lot these days. In light of today’s quarantined world, this old technology is making a huge comeback — but with […]
April 22, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
What is Employee Generated Content?
Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014