loader loader

Tag: content creation

By-Lined Journalism Service Kicks Off With Seasoned Newsman

Employing journalists is becoming increasingly important in content marketing and corporate communications but that will only continue if reporters are allowed the traditional independence of their craft. In our work we’ve found our films benefit from interviews conducted by journalists who, by nature, are not willing to accept scripted answers. We’ve used journalists to do […]

June 24, 2014

11 Content Marketing Worst Practices

This post originally appeared on Mumbrella.asia Luckily for Click2View content marketing is flavour of the month right now and with good reason, it’s a highly effective way for brands to engage audiences at a deeper level than advertising and enables them to build their own audiences which can save serious media bucks. However, content marketing […]

June 24, 2014

Click2View & IAB Singapore at Digital Matters Asia 2014

Last month Click2View had the pleasure to attend Digital Matters Asia – where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment. (Well, that’s what is says in the show directory). It was a great couple of days and the Singapore chapter of […]

June 17, 2014

Click2View use journalist-quality content to help Visa reach key influencers in Asia Pacific

One key part of Visa’s content marketing strategy in Asia Pacific is to inform key influencers about Visa products and programs and seed Visa stories in media outlets. It’s an alternative approach to PR that is working very well, and at the core is a commitment to making journalist-quality content for the brand. C2V began […]

May 12, 2014

5 Reasons Your Video Sucks

The best laid plans of mice, men and marketers often go awry and when it comes to video, or motion content as we prefer to call it, this is especially true.  But why so?  The original Cinématographe was patented by Léon Guillaume Bouly in 1892 and we’ve been capturing moving images ever since so why […]

May 7, 2014

When A Blog Is Just… Blah

Having a vibrant company blog can achieve great things: they can create an engaged community around your brand, they can tell stories that pull prospects into the fold, or increase your profile as a knowledgeable and value-adding thought leader. Having a great blog means that your customers are engaging with more than just your products […]

May 7, 2014

Motul Making Waves With Branded Content

Motul Commissioned 8-part video series with Click2View in a bid to create consistent, on-brand content for their online channels. Click2View began working with Motul in 2013 when the company approached us with the intention of creating a new corporate brand-film for their Asia-Pacific markets. The project was proposed to document and promote their Vietnam facility […]

April 24, 2014

Click2View Nominated for Small Employer of the Year

The team at Click2View was delighted to be nominated for Small Employer of the Year at this year’s HR Excellence Awards. At just 3 years old and going on 18 strong – it’s a fantastic honour and a great way to show how far we’ve come. Even though we don’t have an HR team we […]

April 23, 2014

Martial Law in Bangkok: Just Another Day On The Job For Click2View

Things were hotting up in Thailand this week and C2V were in the thick of it, when, on the morning of a shoot in Bangkok, our team woke up to find martial law had been declared. Luckily it was a very Thai state of affairs and almost everything was business as usual. One of our […]

April 23, 2014

10 Essential Questions For Commissioning Content

We get it; you want a quick and accurate quote and we want to give it to you but the brief has gotta be right. To help, here’s ten questions that, when answered in detail makes everyone more productive. Good luck! What’s your deadline? (The real one, not the arbitrary one. When do you actually […]

April 22, 2014

Making Videos Doesn’t Need To Hurt

Videos are increasingly seen as a high value content asset for companies. It doesn’t hurt for a company to arm itself with an array of video content, but the process shouldn’t be a painful one either. Here’s how: As the operations director with Click2view, I oversee the team of producers to ensure all projects are […]

April 17, 2014

What HBO’s Girls Is Telling Young People In Advertising

So I’ve been watching Girls for the majority of its 3 seasons. It’s the kind of show that I don’t technically enjoy, but somehow when a new episode is released I find myself watching it, wondering at its conclusion why I continue to do so. It has won Emmy’s and Golden Globes, and has enough nudity for it to […]

April 14, 2014