Tag: content creation
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
When Citizens Become the Press
Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.
March 13, 2024
Writing with Generative AI: Remixing words like beats
Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing. The advent of generative AI is transforming […]
October 13, 2023
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023
AI Content Creation: The July 2023 Update
Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]
July 26, 2023
AI Powered People
Written by JD Chua | Graphics by Yusak Prahadi Read the title again and give it a thought. From a simple program where we can pilot a spaceship to fire upon descending aliens (that somehow have an invading strategy involving perfectly lined formations) to an advanced one that can do your homework, we are currently being rapidly […]
May 3, 2023
Marketing on a budget done right
Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]
January 18, 2023
Crafting your brand’s story
Written by Romario Kosasih | Graphics by Yusak Prahadi In today’s ever-competitive market, being relatable to your audience is essential. Doing so means your audience can picture themselves benefiting from and utilising your brand. This is why storytelling has become a vital ingredient in every marketing strategy. After all, people relate better to stories. Realising the importance of […]
January 11, 2023
The Staying Power of Content Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]
December 7, 2022
Content Strategies Compared
It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]
November 30, 2022
Kill Your Darlings, They’re Just Words
Written by Lee Way Lin | Graphics by Yusak Prahadi Smart Brevity is a nifty tutorial to help you trim the fat and focus on the real essence of your text. It’s a book to make yourself clear in a foggy climate. ORIGIN STORY After founding the political newsletter Politico, Jim VandeHei, Mike Allen and […]
November 16, 2022
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022