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Tag: content creation

A Beginner’s Guide to Black and White Hat SEO

With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]

March 23, 2022

7 Types of Infographics You Should Know

We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information.  That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]

March 16, 2022

Game Changer or Game Over? Get Ready for GPT-3

As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]

July 29, 2020

Enhance the webinar experience with OBS and Streamyard

Click2View’s lead producer Alex Chua demonstrates how to use platforms Streamyard and Open Broadcaster Software to create a custom look for your virtual events. The post-pandemic future is digital, especially when it comes to events. To keep things onscreen fresh for the audience, event organisers are turning to online tools such as Streamyard and Open […]

July 1, 2020

Design thinking your content

How do you encourage innovative thinking and creative problem solving when it comes to your content strategy? As a business, you’re always looking for ways to better identify, understand and meet the needs of your clients. However, if you only look at a problem from the point of view of a business owner, you’ll miss […]

May 20, 2020

Ignore the media, Influencers are here to stay

Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]

May 20, 2020

From Good To Great: Lessons From A Popular Podcaster

A niche media sector is now mainstream — here’s how podcasts are taking over the world. What does it take to make a good podcast? Is it a host that’s wickedly funny and relatable? Is it engaging content that keeps the listeners hooked? Or maybe some robust sound production to bless the ears of the […]

April 27, 2020

Online Events: The New Normal

Forced to rethink the ways in which we work and live, here’s how companies are embracing new technologies in these difficult times. Many activities in the real world have ground to a halt as a result of the COVID-19 pandemic. With social distancing the new norm, physical events are clearly a no-go for the foreseeable […]

April 22, 2020

The Year of the Webinar

Events are out of the question thanks to the COVID-19 pandemic, but you can still say what you want to say — with a webinar. You’ve probably heard the word “webinar” being thrown around a lot these days. In light of today’s quarantined world, this old technology is making a huge comeback — but with […]

April 22, 2020

How to Utilise LinkedIn Live for Your Content Marketing

Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]

March 6, 2020

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

May 5, 2015