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Tag: Click2View

Leveraging Events for Your Content Marketing Strategy

What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]

March 10, 2022

A guide to marketing on China’s social media platforms

Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]

August 12, 2020

Click2View is helping Microsoft craft powerful business stories that link products and partners in meaningful ways.

B2B storytelling is important. Using an ad-driven distribution campaign with interesting business content is a key part of B2B content marketing.

October 8, 2019

Learn from stand-up comedy to punch up your brand communications

Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.

August 31, 2018

Podcast: On Hollywood, Heroes, Content and CEOs

Miguel Bernas of Mediacorp was my guest on Click2View’s inaugural podcast, and we explored the need for brands to create transmedia content (which I’m sure used to be multi-media). And how Hollywood has shown the way on this. We also looked at how Hollywood character types should be a serious consideration in telling your brand story. And how […]

October 2, 2017

Content best practice: earning respect and trust

Why it is important to focus on earning your audience's respect and trust.

September 5, 2017

It is important to get your content started with some strategy

By Simon Kearney, CEO and editor-in-chief Ifyou read Gary Vaynerchuk, which you probably should, the trick to succeeding in content is just starting. And he’s absolutely right. When he gets down to explaining his view, there are a few strategy basics he talks about – all centred around parts of the old journalist credo – […]

August 29, 2017

Click2View Honoured Again for Visa Solo Traveller Series

Click2View honoured again in the Content Marketing Awards for the Visa Solo Traveller series

August 15, 2017

How to use Google’s Micro-moments to create travel content

At Click2View we use a matrix that accurately matches micro-moments, which are the exact times you want to be connecting with your audience, with specific audience types. In this case for travel destination films.

May 20, 2017

Co-founder Neal Moore Departs after nearly seven years

By Simon Kearney, CEO TODAY is a sad day as our co-founder Neal Moore finishes full time at Click2View. Neal has sold his 50 per cent share of the company to my friend, businessman, James Ient. Neal, was CEO of Click2View from 2013 to 2015 and successfully transitioned the company from a video production company […]

May 19, 2017

Content is not just a sales tool

Content is not just a sales tool - it impacts every part of the digital business

February 13, 2017

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015