Tag: Click2View
Kill Your Darlings, They’re Just Words
Written by Lee Way Lin | Graphics by Yusak Prahadi Smart Brevity is a nifty tutorial to help you trim the fat and focus on the real essence of your text. It’s a book to make yourself clear in a foggy climate. ORIGIN STORY After founding the political newsletter Politico, Jim VandeHei, Mike Allen and […]
November 16, 2022
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Writing and Illustrating with an AI
Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]
November 2, 2022
Virtual Sets: Any Place You Want, Any Time You Want
Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]
October 19, 2022
Too fast too friendly: exactly how does ultra-short form content work?
“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get. So what do […]
October 12, 2022
AI Content Creation: The October 2022 Update
In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]
October 5, 2022
There’s a fine line between delightful and annoying
I first discovered Avi Liran in 2020 when I was writing a blog for Grab Business about Delight in Hospitality and Events. I needed a “delight expert” and Avi showed up high on the list (he has good SEO). Since then, we kept in touch on LinkedIn but had never met. That changed recently when […]
October 5, 2022
Why Repurposing Your Content Works
A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly. Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]
September 21, 2022
Do you speak people?
If you’re in the business of selling things, you’ve probably been fixated with the ads that come before the videos people actually wanted to watch, or the sponsored posts that appear as the first item on a page of intended search results. While the heart of advertising is the art of appealing to emotion, it’s […]
September 14, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Make sure you aim for a content bullseye with Millennials and Gen-Zs
It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation. […]
August 24, 2022
Level up your video conferences — create a home studio
In October 2020, we noted that the number of daily users on video conferencing platform Zoom had increased by a whopping 340% since December 2019. And as of August 2022, we can be fairly certain that the new ways of working brought by the pandemic aren’t going anywhere soon. To many people, the idea of […]
August 10, 2022