Tag: Click2View
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
Sending out an S.O.S.
Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.
March 27, 2024
When Citizens Become the Press
Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.
March 13, 2024
Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.
Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.
February 6, 2024
Writing with Generative AI: Remixing words like beats
Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing. The advent of generative AI is transforming […]
October 13, 2023
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023
How do you achieve perfect readability? It’s not as hard as you think…
Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity. We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]
August 2, 2023
AI Content Creation: The July 2023 Update
Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]
July 26, 2023
Marketing on a budget done right
Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]
January 18, 2023
The Staying Power of Content Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]
December 7, 2022
Content Strategies Compared
It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]
November 30, 2022
Five Reasons Newsletters Still Work
Written by Romario Kosasih | Graphics by Gisele Suroto In today’s social-first approach, many have since dismissed the humble newsletter. However, with more than four billion users worldwide, email and newsletters are still one of the most effective ways to connect directly with your audience. Newsletters are put out regularly — daily, weekly, biweekly, or monthly — to […]
November 23, 2022