Tag: Click2View
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023
How do you achieve perfect readability? It’s not as hard as you think…
Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity. We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]
August 2, 2023
AI Content Creation: The July 2023 Update
Written by Jeko Iqbal Reza | Graphics by Megan Cortez In the landscape of content production, AI has found its place. From data mining to automated content generation, we’ve witnessed the gradual integration of “classic” AI. But now, generative AI has brought the hype back with a bang since the launch of ChatGPT. And what’s more, there’s […]
July 26, 2023
Marketing on a budget done right
Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]
January 18, 2023
The Staying Power of Content Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]
December 7, 2022
Content Strategies Compared
It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]
November 30, 2022
Five Reasons Newsletters Still Work
Written by Romario Kosasih | Graphics by Gisele Suroto In today’s social-first approach, many have since dismissed the humble newsletter. However, with more than four billion users worldwide, email and newsletters are still one of the most effective ways to connect directly with your audience. Newsletters are put out regularly — daily, weekly, biweekly, or monthly — to […]
November 23, 2022
Kill Your Darlings, They’re Just Words
Written by Lee Way Lin | Graphics by Yusak Prahadi Smart Brevity is a nifty tutorial to help you trim the fat and focus on the real essence of your text. It’s a book to make yourself clear in a foggy climate. ORIGIN STORY After founding the political newsletter Politico, Jim VandeHei, Mike Allen and […]
November 16, 2022
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Writing and Illustrating with an AI
Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]
November 2, 2022
Virtual Sets: Any Place You Want, Any Time You Want
Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]
October 19, 2022
Too fast too friendly: exactly how does ultra-short form content work?
“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get. So what do […]
October 12, 2022