Visa V-economics Video Series

Client: Visa APAC

Project Title: Visa V-economics Video Series

Background

Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Its mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. 

Brief

The COVID-19 pandemic has transformed our lives, including how consumers make payments and complete transactions. Visa approached us to do a video series highlighting such changes. Essentially, to produce bite-sized video content on what consumer trends will look like in the near future and how businesses can adapt to keep up.

Response

We decided to do a talking-head video, where we interviewed Visa’s APAC Principal Economist, Glenn Maguire. We wanted to make a factual yet compelling interview, so we added a few animations to keep it visually interesting and engaging for the audience. Additionally, we incorporated a “Behind the Scenes” feel by starting each video with Glenn entering the room.

We also rented a sound-proof studio to ensure good audio quality, as we learned the hard way during our first filming session — there was a lightning storm, causing repeated restarts. Subtitles and captions of Korean, Simplified Chinese, Mandarin, and Vietnamese were included as this video is shown internally and externally around the region. 

Outcome

The video series was well-received with more than 600K views. The videos can be seen on their YouTube channel here.