Client: Eastspring Investments
Project Title: Product marketing animation for PRUlink Asian Fixed Income Fund
BACKGROUND
Eastspring Investments, part of Prudential plc, is a global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients. They are launching a new Asian Fixed Income Fund to be promoted across different regions — Singapore, Europe and the US.
BRIEF
Create a 90-sec product marketing animation video for a new fund with Prudential, targeting the agency force as a sales enablement tool. This new video was not only meant to be a “sales pitch” to the agents, but also designed for their end clients in mind, since an animation would be much more engaging and interesting for the regular person.
RESPONSE
We produced the animation video using the various Asian local currencies to bring out the key differentiator of this fund, all within a 4-week turnaround time.
We chose a minimalist creative approach, relying on lines and geometric shapes to give the video a seamless flow and to bring the content together. The art direction also smoothly incorporated the fund slogan of “Broaden horizons with Asian local bonds”.
OUTCOME
The animation video will be used by agents to market the fund in Singapore to retail audiences, and in Europe and US for more institutional investors.
