Category: Uncategorized
Which talking head speaks to you?
Talking heads tell stories. Commonly defined as “an interview-style video that uses subject matter experts to guide the story of a product, service, or event,” the term was originally coined to describe advertisements from the 1970s. Since then, the shooting format has found its place in numerous TV serials. What are your options? According to […]
July 6, 2022
Data storytelling: a weapon of mass persuasion?
Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story. In […]
June 22, 2022
How To Write a Good Blog
With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]
June 15, 2022
The Consciousness As Content: Going Full Steam Meta In The Metaverse
As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own. While we’re still talking about it as if it’s such a foreign space, the […]
June 8, 2022
Why All Events Will Be Hybrid
One way brands kept audiences engaged during lockdowns was through virtual events. But as restrictions loosen and with vaccine rollouts, in-person events are returning. Companies have realised the benefits of virtual events, such as saving costs or decreasing one’s carbon footprint. Therefore, they’re not looking to discard virtual events entirely but combine them with onsite […]
June 1, 2022
Webtoons: The Latest Incarnation of The Korean Invasion
South Korea holds the distinction of being one of the only countries in the world desiring to be a leading exporter of popular culture. From the beginnings of Hallyu up to the present day, it seems that the country is well on track to achieve its vision. Will webtoons be their forte too? Enter webtoons, […]
May 25, 2022
Is It Better To Pre-record Or Livestream Your Virtual Event?
The number of virtual events has risen significantly over the past two years, given restrictions on live events and mass gatherings to curb the spread of the coronavirus. Although it’s not new, virtual events have been undergoing major face-lifts to improve reach and engagement. This can be seen by the fact that live viewing rates for […]
May 18, 2022
Brand Identity Crisis, or Cosmetic Surgery?
It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]
April 27, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022
Confused by the Funding Terminology in Start-up? We’ve Got You Covered
One of the perks of working for Click2View is that we are always meeting and interviewing smart, interesting people from different industries. It was during an interview with a venture capitalist about start-ups that we realised there are a lot of terms and lingo that the average person doesn’t know. In fact, creating a start-up […]
April 18, 2022
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022