Category: Uncategorized
Embracing the Internet Without Cookies
Are you ready for a cookie-less society? Advertisers and publishers have relied upon third-party cookies for the longest time to collect users’ information and online behaviour. Doing so enables them to show relevant advertisements based on their interest and activity ー essentially giving them the easy way to target the right audience. However, Google recently […]
November 10, 2021
Cybersecurity firms woo clients with creativity
It might be a corporate space, but their brand videos truly stand out. Cybercrime, ransomware and other hacking attacks terrify CEOs globally. While there are many providers to choose from, they essentially offer the same thing. ‘We will protect your business from cybercriminals.’ One way they differentiate themselves though, is through creativity. So, creativity in […]
November 4, 2021
Facebook advertising: What’s next?
With Facebook’s stranglehold on digital advertising, will there ever be a good enough alternative for marketers? As the most utilised social media platform with 2.85 billion monthly active users, Facebook has almost been the default go-to for advertisers. However, recent events surrounding Facebook, from the outage to the whistleblower testimony in congress, have put a […]
October 20, 2021
Shot on an iPhone: Does it really help you cut costs?
Can you really make your next blockbuster movie with just an iPhone? Apple just launched the latest iPhone 13. And as usual, the world is buzzing about its camera capabilities. For years now, they’ve been marketing themselves as offering the regular person the capabilities to shoot photos and videos like a pro. In fact, Apple […]
October 13, 2021
Creating an intuitive mobile UI for an immersive UX
How do you ensure the best experience for your audience? Did you know that global smartphone data usage increased by 30% in 2020 and is expected to keep on rising this year? We’ve all become reliant on mobile devices, and even more so in a pandemic. With so much time spent glued to our mobile […]
October 6, 2021
Riding the retro wave in content
Transport your audience back to the good old days We’ve seen a lot of content recently that is incorporating retro motifs and themes, and we’re really liking it. Not only is the retro aesthetic nostalgic, this blast from the past is actually also a refreshing change from the sleek, clean looks that we’re used to. […]
October 1, 2021
How much did that video cost?
A lower video budget doesn’t necessarily mean a lower quality video. Most people think they can gauge how much a video costs just by looking at the final cut. Ourselves included, but boy were we wrong. On one of our internal sharing sessions, production manager Kartini issued us a challenge: Look at two videos and […]
September 22, 2021
The promise and perils of content personalisation
A personalised experience is great, but it’s a fine line between cool and creepy. These days, content personalisation is taking on a whole new level. More than just addressing customers by their first name, brands and marketers are trying offer a unique and distinct user experience for every individual that interacts with their brand — […]
September 16, 2021
Search Engine Optimisation 101: A Beginner’s Guide
Want your site to rank on top of Google searches? Do SEO the right way! In 2021, having a digital footprint is a must for every business. With Google being the yellow pages of the digital era, the ultimate digital goal is to appear on the first page of relevant searches. Search Engine Optimisation (SEO) […]
September 8, 2021
How user-generated content is changing the marketing landscape
User-generated content is the key to building your brand’s authenticity. Everywhere on social media, user-generated content (UGC) proliferates. It comes in many different forms: text, images, videos, reviews — you name it. There’s a whole ecosystem built around it called the creator economy. And with the rise in social media usage and online activity worldwide […]
August 25, 2021
Why moment marketing matters
When done right, moment marketing stands out in your audiences’ mind increasing your brand exposure. Over the past weeks, you may have noticed your social media feed filled with acquaintances and brands supporting and congratulating athletes who participated in the Tokyo Olympics? Not one bit surprising — this is what moment marketing looks like. A […]
August 18, 2021
Try these animation styles on your next video!
Animation is the perfect alternative to live-action video, especially in a time like this. How can you better your next animated video? There is no denying that being cooped up at home over the past year has made video consumption increase significantly. In fact, the global watch time of ad-supported movies has increased 800%, a […]
August 11, 2021