Google Android Developer Stories

Client: Google

Project Title: Google Android Developer Stories

Background

Google has evolved far beyond its search engine roots. Today, it stands at the forefront of artificial intelligence (AI) and mobile technology, particularly through the development of the Android operating system. This expansion shows how Google is diving into all sorts of tech areas, shaping global digital innovation.

Brief

As the Android mobile operating system continues its rise, the Google Play ecosystem has emerged as a pivotal catalyst for app development and innovation. Since 2017, Google enlisted our expertise to create a series of videos centred around the stories of their Android Developers in the Asia-Pacific (APAC) region that would bring to life the inspiring stories across diverse industries. The overarching goal was to illustrate how the Google Play ecosystem empowered these developers to create, enhance, and scale their applications, ultimately driving their success.

Response

In an effort to infuse our narratives with authenticity and credibility, we have traveled to various developers’ headquarters across Southeast Asia, Australia, and India in recent years. Our latest journey brought us from Canva’s base in Australia to the offices of Ludo King and Zee5 in India. We engaged in comprehensive interviews with key stakeholders at each site, including product designers, engineers, and co-founders, to better understand their perspectives and experiences. “Doing so adds a level of trustworthiness, reliability, and credibility to the audience,” said Erik, our Account Director and Producer.

Each video commenced with an overview of the company and the market landscape in each region. We then look at how the Google Play ecosystem is beneficial for each company. Canva used Google Play Commerce to determine local prices and partnered with local payment systems to expand their customer base. Meanwhile, Gametion Technologies, the developer behind popular Ludo King game, utilised Google Play console analytics, seasonal promos, localisation, and KPI frameworks to the app. 

Zee5, a streaming service, relied on Android Developer resources like Jetpack WindowManager, design guidelines, and emulators to make their app viewable across different types of screens and tablets. Ultimately, all these features are used to ensure increased customer base and reach.

Given the technical nature of the content, our strategy was to humanise the narrative, offering viewers a glimpse into the collaborative spirit and dedication of the developers. We achieved this by capturing the developers in their element, working together to bring their visions to life. Additionally, we employed talking head segments featuring key spokespersons to provide personal insights and emphasise the core messages.

We also incorporated simple animations and graphics with text overlays to emphasise crucial statistics and figures. This strategy aimed to make the technical details more accessible and engaging, fostering a deeper connection between the audience and the developers’ stories.

Outcome

The video was well-received and published across their social media channels, garnering thousands to millions of views. The Ludo King piece, in particular, has captivated over 4.5 million views.