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Microsoft Culture of Innovation

Client: Microsoft

Project Title: Campaign to promote Microsoft’s Culture of Innovation report in APAC

BACKGROUND

Innovation becomes a necessity in a time of crisis and provides opportunities for those who are willing to take the risk. Microsoft partnered with IDC to produce a study Culture of Innovation: Foundation for business resilience and economic recovery in Asia Pacific on how businesses across the region reacted to the pandemic and rethought their business models.

BRIEF

Create an animated video highlighting the most interesting findings from the APAC report, localise it for 15 APAC markets and run an amplification campaign for animation and carousel to raise awareness and tease viewers to read more in the full report.

RESPONSE

We created 16 versions of the animation video with insights for the following markets:

  1. Asia-Pacific
  2. Singapore
  3. Australia
  4. New Zealand
  5. India
  6. Malaysia
  7. Philippines
  8. China
  9. Japan
  10. Taiwan
  11. Vietnam
  12. Hong Kong
  13. South Korea
  14. Thailand
  15. Indonesia
  16. Sri Lanka

Check out the main APAC animation here:

Here are some screenshots from the localised versions:

OUTCOME

The LinkedIn amplification campaign garnered 18,078 views, and 1.7% of those viewers watched the entire animation video. The campaign also had a 4.09% engagement rate, greatly surpassing the 1.6% global engagement rate benchmark of video sponsored content.