Tag: content creation
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
7 Types of Infographics You Should Know
We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information. That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]
March 16, 2022
Game Changer or Game Over? Get Ready for GPT-3
As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]
July 29, 2020
Enhance the webinar experience with OBS and Streamyard
Click2View’s lead producer Alex Chua demonstrates how to use platforms Streamyard and Open Broadcaster Software to create a custom look for your virtual events. The post-pandemic future is digital, especially when it comes to events. To keep things onscreen fresh for the audience, event organisers are turning to online tools such as Streamyard and Open […]
July 1, 2020
Ignore the media, Influencers are here to stay
Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]
May 20, 2020
Online Events: The New Normal
Forced to rethink the ways in which we work and live, here’s how companies are embracing new technologies in these difficult times. Many activities in the real world have ground to a halt as a result of the COVID-19 pandemic. With social distancing the new norm, physical events are clearly a no-go for the foreseeable […]
April 22, 2020
The Year of the Webinar
Events are out of the question thanks to the COVID-19 pandemic, but you can still say what you want to say — with a webinar. You’ve probably heard the word “webinar” being thrown around a lot these days. In light of today’s quarantined world, this old technology is making a huge comeback — but with […]
April 22, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015