Tag: content agency
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
7 Types of Infographics You Should Know
We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information. That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]
March 16, 2022
A guide to marketing on China’s social media platforms
Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]
August 12, 2020
Content best practice: earning respect and trust
Why it is important to focus on earning your audience's respect and trust.
September 5, 2017
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014
Survivor: Click2View – The Ultimate Internship
With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]
July 22, 2014
Making Interviews Interesting at Akamai
One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014