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Tag: content agency

Redefining authorship with AI writing tools

The writing industry has been around for centuries, and it’s a tough business — until now. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities. While it’s not likely that human writers are going […]

June 29, 2022

The Consciousness As Content: Going Full Steam Meta In The Metaverse

As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own.  While we’re still talking about it as if it’s such a foreign space, the […]

June 8, 2022

How should you present your next construction video?

Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building.  In years past […]

April 20, 2022

Incorporate These Two Ingredients into Your Content

It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]

April 6, 2022

Live-Action vs Animation

Tea vs coffee, cats vs dogs, iPhone vs Samsung — these are several topics that might result in endless debates when put in conversation. Another topic that might give the same result? The debate over live-action and animated videos. We’ve made the case on why creating videos is a must for every business; to be […]

March 30, 2022

A Beginner’s Guide to Black and White Hat SEO

With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]

March 23, 2022

7 Types of Infographics You Should Know

We’ve made the argument that humans are visually wired countless times, meaning that images are more memorable than words. This is especially true in a time when we’re bombarded with a daily barrage of information.  That’s why infographics have emerged as an effective tool to convey your message to the public, and why you should […]

March 16, 2022

A guide to marketing on China’s social media platforms

Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]

August 12, 2020

Content best practice: earning respect and trust

Why it is important to focus on earning your audience's respect and trust.

September 5, 2017

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

May 5, 2015

It’s Not Just Having A Story But Telling It Well

If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote.  It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]

January 12, 2015