Category: Uncategorized
The Rise of Micro-Influencers
Move over A-listers — the influencing power has shifted to micro-influencers. For the longest time, hiring a well-known figure as a brand ambassador was the way to go — they have name recognition, star power, and a huge following. With the rise of social media, however, comes the proliferation of micro-influencers who might just upset […]
August 4, 2021
Why your website needs to have case studies
Having good customer testimonials are worth more than any brand ambassador. Would you be willing to try something new like a product or service, when you don’t have access to reviews, or know anyone who’s had a good experience with it? Some of you may seem to be reluctant to say yes. And this is […]
July 28, 2021
Why you should start making infographics
Want your content to gain more traction? Use infographics. Humans are visually wired. Understandably, we remember images better than words. In today’s digital landscape, we’re bombarded with a lot of information. With shortening attention spans, infographics have emerged as a prime way of presenting information concisely and in a visually appealing way. Here are five […]
July 21, 2021
Creating evergreen content
It’s not always easy to stay relevant, which is why brands should leverage on creating evergreen content. Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being […]
July 14, 2021
5 Tips on reaching out to Millennials and Gen Z
With a spending power that’s only set to increase, newer generations are a potential goldmine for your brands’ revenue. Millennials and Gen Z are shaping the consumption patterns of the future, and it’s no surprise that brands all across the globe are scrambling to get their attention. Did you know that they had a combined […]
July 7, 2021
What makes for good thought leadership content?
Play the long game with quality thought leadership content when it comes to your marketing strategy. Everyone wants to be a thought leader, but thought leadership pieces are more than just your regular blog post — it’s a piece of content that must demonstrate a higher level of expertise. Which means it must be from […]
June 30, 2021
How to write a good blog
With new channels of delivering content, blogs might lose their allure, but it’s still one of the most effective ways to get your message across. With the proliferation of social media and bite-sized content, you might think the approach of getting your message across via a blog article may no longer be as relevant. But […]
June 23, 2021
Say bye to open rates as a useful metric
What happens if you can no longer track email engagement with open rates? Email marketing is still an important method of driving conversions, but that’s only if we weaponise them properly. If there’s one thing we’ve learnt from producing our own newsletter, it is the importance of tracking engagement analytics. Open rates are a metric […]
June 16, 2021
Why make humorous content?
Funny content is memorable content — a good laugh can go a long way in building your brand. Have you ever come across funny content like a meme or a video that you still remember today? Humour helps your brand to stand out, and it also creates an emotional connection with your audience that will […]
June 9, 2021
Is it better to pre-record or livestream your virtual event?
Both have their own merits, as well as downsides. Which road should you take? The number of virtual events has risen significantly over the past year, given restrictions on live events and mass gatherings to curb the spread of the coronavirus. Although it’s not new, virtual events have been undergoing major face-lifts to improve reach […]
June 2, 2021
Why you need a content calendar
Have difficulties in producing content regularly? Content calendar to the rescue! In 1996, when the Internet was still in its infancy, Bill Gates wrote an essay entitled ‘Content is King‘, where he explained that content is how businesses make money on the Internet, just as it was in broadcasting. More than two decades on, the […]
May 25, 2021
The importance of accessible digital content
An inclusive society means having a website that is accessible to all. Brands love to talk about inclusivity and diversity. But if they aren’t seriously taking steps to make their website and content accessible to the approximately one billion people — 15% of the world’s population — experiencing some form of disability, the words ring […]
May 19, 2021