Category: Uncategorized
Why your website needs to have case studies
Having good customer testimonials are worth more than any brand ambassador. Would you be willing to try something new like a product or service, when you don’t have access to reviews, or know anyone who’s had a good experience with it? Some of you may seem to be reluctant to say yes. And this is […]
July 28, 2021
Why you should start making infographics
Want your content to gain more traction? Use infographics. Humans are visually wired. Understandably, we remember images better than words. In today’s digital landscape, we’re bombarded with a lot of information. With shortening attention spans, infographics have emerged as a prime way of presenting information concisely and in a visually appealing way. Here are five […]
July 21, 2021
What makes for good thought leadership content?
Play the long game with quality thought leadership content when it comes to your marketing strategy. Everyone wants to be a thought leader, but thought leadership pieces are more than just your regular blog post — it’s a piece of content that must demonstrate a higher level of expertise. Which means it must be from […]
June 30, 2021
How to write a good blog
With new channels of delivering content, blogs might lose their allure, but it’s still one of the most effective ways to get your message across. With the proliferation of social media and bite-sized content, you might think the approach of getting your message across via a blog article may no longer be as relevant. But […]
June 23, 2021
Say bye to open rates as a useful metric
What happens if you can no longer track email engagement with open rates? Email marketing is still an important method of driving conversions, but that’s only if we weaponise them properly. If there’s one thing we’ve learnt from producing our own newsletter, it is the importance of tracking engagement analytics. Open rates are a metric […]
June 16, 2021
Why make humorous content?
Funny content is memorable content — a good laugh can go a long way in building your brand. Have you ever come across funny content like a meme or a video that you still remember today? Humour helps your brand to stand out, and it also creates an emotional connection with your audience that will […]
June 9, 2021
The importance of accessible digital content
An inclusive society means having a website that is accessible to all. Brands love to talk about inclusivity and diversity. But if they aren’t seriously taking steps to make their website and content accessible to the approximately one billion people — 15% of the world’s population — experiencing some form of disability, the words ring […]
May 19, 2021
The value of creating emotional content
The key to creating compelling and convincing content? Emotional storytelling. The heart of a company’s content marketing strategy should be its story. Stories hold great power — they can inspire new ideas, give comfort to people, and have long been a way for humans to pass on our knowledge to others. Everyone loves a great […]
May 5, 2021
How typography captures your audience
Apart from just looking aesthetically pleasing, have you thought about how the typeface affects the messaging you are giving your audience? Whether it’s an ad that we see on our devices, titles of books, or the look of movie posters, we are constantly exposed to various pieces of text in different shapes and sizes — […]
April 14, 2021
The role of music and sound effects in your video
Music sets the tone (pun intended) of your video and creates an immersive and memorable viewing experience for your audience. Can you imagine watching Titanic without its iconic soundtrack playing in the background, pulling on your heartstrings? Probably not. While Hollywood had its start in silent films (think Charlie Chaplin), the modern consumer would find […]
April 7, 2021
How do you ace the Instagram Stories game?
Instagram Stories is a wide-reaching social media function that’s also an effective marketing tool. If you’ve been active online recently, you would have noticed that almost all major social media platforms from Twitter to LinkedIn now have the same feature — their own equivalent of Instagram’s Stories. And while such a feature didn’t actually originate […]
March 31, 2021
The allure of animated content
Animated films, series and commercials have continuously captured the hearts of audiences of all ages and demographics. Let’s take a look at how and why animation is so alluring. We’ve talked about the power of visual content before, and how it can add value to your content marketing. But this time, let’s take a deep […]
March 24, 2021