Humans are visually wired. Understandably, we remember images better than words.
In today’s digital landscape, we’re bombarded with a lot of information. With shortening attention spans, infographics have emerged as a prime way of presenting information concisely and in a visually appealing way.
Here are five reasons why you should use infographics.
For people who are casually scrolling through your page, large chunks of text seem daunting and unappealing.
This is where infographics come in handy. As the brain processes visual information 60,000 times faster than text, it allows your audience to understand your content quicker, without being overwhelmed with lines of detailed copy.
Look at this WHO infographic about how to prevent the spread of COVID-19. With these intuitive visuals, readers already know what they need to do even without a detailed explanation — getting the message across efficiently.
Did you know that infographics are shared on social media three times more than any other type of content? This increases the chance of it going viral.
The greater the number of people who see your infographic, the more likely it will raise your brand awareness within the public. So, be sure to include relevant information about your brand in the infographic, such as logo, website, and social media handles. In fact, displaying such information can increase your traffic by at least 12% since people interested in your infographic will likely want to find out more.
One example of a viral infographic is “How 5 Tech Giants Make Their Billions,” made by Visual Capitalist. This company creates and curates enriched visual content focused on emerging trends in business and investing. The infographic has been shared more than 50 thousand times.
Images or graphics generate 94% more views than content that does not have either, and if you include a link on the infographic, this could bring many visitors back to your website.
This increases your backlinks — which are links from other websites to yours. Backlinks tell Google that your website is useful, relevant, and trustworthy. This will affect your rankings in Google searches — the more good backlinks you have, the higher you will be in the search rankings.
As your infographics become more popular when they get shared across different sites, they will help you bring in more traffic.
As most people are visual learners, it is no wonder that visual content such as infographics are more likely to garner likes and comments on social media — with these, you can elicit engagement from your audience.
In fact, HubSpot research found a 37% increase in audience engagement when a particular post has visual elements incorporated in it, including infographics.
Ultimately, the audiences’ participation can be converted into followers or subscribers and sales opportunities down the road.
We’ve written an article about this before, but infographics are a great example of data storytelling. Creating a good and valuable infographic is not something that you can do on a whim. There needs to be research that is done beforehand, which will take a significant amount of time and work.
In some cases, this dedication will highlight your expertise and knowledge on a particular topic. By establishing yourself as an expert, you will also add credibility and authority to your brand.
With more and more information created each day, infographics are a great way to communicate your message effectively, as well as making sure it sticks in the minds of your audience.
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Click2View is Southeast Asia’s premiere full-service independent B2B content marketing agency servicing clients like Microsoft, Google, Visa, Prudential, and the Lee Kuan Yew School of Public Policy.