How long should my video be?

Making video is fun – but don’t go on about it! In my years working at Click2View ‘How long should my video be?” has been one of the most asked questions so here is a non-exhaustive simple guide to your everyday video needs. How long? The quick answer is this: 90 seconds or less (More […]

What video format should I choose?

You’d think, wouldn’t you, that in this day and age such things were universal but sadly not. Android phones and iPhones often have different recomended aspect ratios. Without going through every single one, I would simply say this; Know where the film is going before you begin and your production company will be able to advise you about which format and aspect ratio to use. If you neglect this step it will cause you problems at the end of the project, and most likely lead to a falling out with the post-production team. It is a particular bugbear of theirs, take it from one who knows!

How long does it take to make a video?

It depends. Every video is unique and comes with its own set of challenges. A corporate video can take between one to three months from commission to delivery. A commercial can take between two to six months. It all depends on the length, scale and genre to determine the time it takes to make a […]

How much is a video?

By Mack Hampson, Business Development Manager What kind of video do you want to make? When cost is the elephant in the room, people have a tendency to lead with a question about how much. I speak from years of experience in advertising sales and now as a business development manager selling content. I get it. […]

WHY YOU NEED A TORTOISE ENCLOSURE, NOW!

By Neal Moore As I write this, using the note-taking app Evernote, I can’t help but be distracted by the growing number of to-do lists running down the left-hand side of the composition window.  That’s not a growing to-do list, singular, but growing to-do lists plural.  I have one for business, one for personal, even […]

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

Why The Guardian Killed Their Polar Bear (And You Should Too)

(This article was first published as ‘Why The Guardian Killed Their Polar Bear (And You Should Too)’ on LinkedIn) Previously I posted about the Guardian’s amazing new podcast series entitled The Biggest Story In The World, which takes listeners behind the scenes as the media giant plans and executes a campaign to combat climate change.  Its great strengths […]

Employee-Generated Content – The Future of Internal Communications

We had an epiphany a couple of years ago about the cost of production versus the ease of making films with mobile phones and free software. The CEO at a big client made a film with his daughter over one weekend with a phone and some desktop editing software. The next week an edict came […]

Brands Aren’t The Bad Guys, It’s The Indominus Rex!

Last weekend I went with my wife to see Jurassic World hoping to recapture some of the magic I experienced when I saw the original as a 14 year old in 1993 (which I still think of as 15 years ago). The film was a great spectacle and, despite the gaping plot holes (they can […]

Podcasting helps brands cast out to an audience

Do We Have The Attention Span Of A Goldfish?

(This article was first published as ‘You Are Not A Goldfish!’ on LinkedIn) I’ll say it again in case you got distracted, you are not a goldfish. But, if you attended as many Marketing and Public Relations (PR) conferences as I do you’d be forgiven for thinking you are. That’s if you can pay attention long enough, […]

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]