Category: Uncategorized
Click2View is helping Microsoft craft powerful business stories that link products and partners in meaningful ways.
B2B storytelling is important. Using an ad-driven distribution campaign with interesting business content is a key part of B2B content marketing.
October 8, 2019How businesses can take up Content Marketing, with C2V’s co-founder Neal Moore
Maybe you’ve heard some claims about content marketing — like it may replace some traditional media tactics. You’re intrigued, but you still don’t understand how you can apply it to your existing business model. Speaking on Money FM about Content Marketing this week, Click2View’s co-founder and Storytelling Consultant at Moore’s Lore Media, Neal Moore, introduced […]
July 24, 2019Click2View appoints scripted content director to grow scripted video business
B2B content marketing agency Click2View has appointed Artur Akhmetzyanov as head of scripted video for Asia-Pacific (APAC). Prior to his new role, he served as Click2View’s commercial director for APAC. In his new role, he will focus on growing the company’s scripted content business. As the winner of the Bangkok International Comedy Competition in 2018 […]
March 13, 2019
Boosting B2B Marketing: 5 Takeaways From The CMI Report
1. Have a content strategy in place Having a content strategy in place before you put keyboard to Word document allows your marketing team to make sure that they’re on the same page about what the organisation is trying to achieve with their content marketing initiative. Both identifying what the content is supposed to achieve […]
February 13, 2019
7 Google Hangout Webinar Tips For 2019
In this piece, we share a few tips on how to create a successful webinar using Google Hangouts or YouTube Live. 1. Pick the right topic Instead of trying to cover everything under the sun, focus your webinar on one specific topic, i.e. ideally your prospect or client’s biggest challenge. The best place to start […]
January 29, 2019
UN Women documentary sheds light on Myanmar refugee crisis
We use videos to educate, to entertain and to engage. But what if a video could help shine a light on a crisis impacting hundreds of thousands of lives? That was the question posed by the Singapore Committee for UN Women — to help raise awareness around the ongoing refugee crisis which saw nearly 700,000 […]
January 2, 2019
AIA Encourages A Healthier Singapore Workforce With Humorous Video Series
AIA Singapore has launched a tongue-in-cheek video series focusing on health and productivity in the workplace. Written and produced by content marketing agency Click2View, the three videos demonstrate the hyperbolized contrast between a healthy and unhealthy workplace, and how it affects employee productivity, teamwork and individual mental and physical well-being. “With this video series, AIA […]
November 21, 2018
Best Branded Content: AI perfumes, Starbucks conquers Italy and small business stories
We dig out the week’s best brand content, so you don’t have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it can be difficult to think how AI might relate to scents. IBM shows how. Its AI […]
September 19, 2018
Best Branded Content (Week of 10 Sept. 2018)
Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we’ve found around the traps. Get more like this first in your inbox if you sign up to our weekly newsletter. Singapore – Singapore insurance co-op, NTUC Income, is running […]
September 14, 2018
Learn from stand-up comedy to punch up your brand communications
Comedy is a powerful communication tool to get attention, engagement and trust. Be cautious, start small, experiment and grow organically.
August 31, 2018
How to tell authentic stories
By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by definition, ‘authentic’. But what does authentic mean for brand content? If truth is […]
July 19, 2018Royal Wedding 101
We had a little party on the eve of Harry and Meghan’s wedding hosted by our two English colleagues which turned into a lesson in all things British. Our editorial content director Jackie Shorey organised the do which was replete with cucumber sandwiches, Pimms, Victoria sponge cake (a favourite of mine), lemon drizzle cake, various […]
May 20, 2018