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Tag: vine

What is Employee Generated Content?

Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]

November 12, 2014

Click2View Does Ad:Tech ASEAN

Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]

July 24, 2014

Click2View use journalist-quality content to help Visa reach key influencers in Asia Pacific

One key part of Visa’s content marketing strategy in Asia Pacific is to inform key influencers about Visa products and programs and seed Visa stories in media outlets. It’s an alternative approach to PR that is working very well, and at the core is a commitment to making journalist-quality content for the brand. C2V began […]

May 12, 2014

When A Blog Is Just… Blah

Having a vibrant company blog can achieve great things: they can create an engaged community around your brand, they can tell stories that pull prospects into the fold, or increase your profile as a knowledgeable and value-adding thought leader. Having a great blog means that your customers are engaging with more than just your products […]

May 7, 2014

10 Essential Questions For Commissioning Content

We get it; you want a quick and accurate quote and we want to give it to you but the brief has gotta be right. To help, here’s ten questions that, when answered in detail makes everyone more productive. Good luck! What’s your deadline? (The real one, not the arbitrary one. When do you actually […]

April 22, 2014

Making Videos Doesn’t Need To Hurt

Videos are increasingly seen as a high value content asset for companies. It doesn’t hurt for a company to arm itself with an array of video content, but the process shouldn’t be a painful one either. Here’s how: As the operations director with Click2view, I oversee the team of producers to ensure all projects are […]

April 17, 2014

What HBO’s Girls Is Telling Young People In Advertising

So I’ve been watching Girls for the majority of its 3 seasons. It’s the kind of show that I don’t technically enjoy, but somehow when a new episode is released I find myself watching it, wondering at its conclusion why I continue to do so. It has won Emmy’s and Golden Globes, and has enough nudity for it to […]

April 14, 2014

5 Things We Learned At This Year’s Oscars

Awards season has finally come to an end with Marketing Magazine’s PR Awards in Singapore and the Oscars in LA. Sadly Click2View didn’t win at either but we were just happy to be nominated along with our lovely client Visa for Best Employee Engagement…at the PR Awards, not the Oscars. However we swapped our dinner […]

March 27, 2014

It’s Newsjacking Season

Tis the season for newsjacking it seems, and every week there is a new event in our calendars for which we must of course create witty content. Kicking off with Christmas, we’ve ushered in 2014, watched the Golden Globes and Grammy’s, followed the ad action at the Superbowl, celebrated V-Day and patiently await the Oscars […]

March 10, 2014

Submission Impossible: Are Reject Scripts Really Being ‘Recycled’

According to the BBC , Tom Cruise, Paramount Pictures and several production companies are about to be sued to the tune of one billion US dollars by script writer Timothy Patrick McLanahan. McLanahan claims that a script he wrote in 1998 entitled ‘Head On’ was rejected after submission, but ended up being passed onto Tom Cruise’s agent […]

March 8, 2014

Could It Be Love Between You And A Horse?

To celebrate the Lunar New Year at Click2View, we thought we’d honour the year of the horse by seeing how they fare when paired up on a romantic blind date with their fellow zodiac signs. Is there a connection?

March 2, 2014

Is Idleness the Greatest Commodity?

Think of the technological innovations that would never have been invented if we weren’t so inherently lazy. The TV remote, the email, the Segway and Pizza delivery. The entire computer age has been a sort of ‘gold rush’ to the rich seam of idleness that was just waiting to be worked. Nowadays inventions are actually […]

March 2, 2014