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Tag: social content

What HBO’s Girls Is Telling Young People In Advertising

So I’ve been watching Girls for the majority of its 3 seasons. It’s the kind of show that I don’t technically enjoy, but somehow when a new episode is released I find myself watching it, wondering at its conclusion why I continue to do so. It has won Emmy’s and Golden Globes, and has enough nudity for it to […]

April 14, 2014

5 Things We Learned At This Year’s Oscars

Awards season has finally come to an end with Marketing Magazine’s PR Awards in Singapore and the Oscars in LA. Sadly Click2View didn’t win at either but we were just happy to be nominated along with our lovely client Visa for Best Employee Engagement…at the PR Awards, not the Oscars. However we swapped our dinner […]

March 27, 2014

It’s Newsjacking Season

Tis the season for newsjacking it seems, and every week there is a new event in our calendars for which we must of course create witty content. Kicking off with Christmas, we’ve ushered in 2014, watched the Golden Globes and Grammy’s, followed the ad action at the Superbowl, celebrated V-Day and patiently await the Oscars […]

March 10, 2014

Submission Impossible: Are Reject Scripts Really Being ‘Recycled’

According to the BBC , Tom Cruise, Paramount Pictures and several production companies are about to be sued to the tune of one billion US dollars by script writer Timothy Patrick McLanahan. McLanahan claims that a script he wrote in 1998 entitled ‘Head On’ was rejected after submission, but ended up being passed onto Tom Cruise’s agent […]

March 8, 2014

Could It Be Love Between You And A Horse?

To celebrate the Lunar New Year at Click2View, we thought we’d honour the year of the horse by seeing how they fare when paired up on a romantic blind date with their fellow zodiac signs. Is there a connection?

March 2, 2014

Is Idleness the Greatest Commodity?

Think of the technological innovations that would never have been invented if we weren’t so inherently lazy. The TV remote, the email, the Segway and Pizza delivery. The entire computer age has been a sort of ‘gold rush’ to the rich seam of idleness that was just waiting to be worked. Nowadays inventions are actually […]

March 2, 2014

Duriman – Smell Her Happiness

You loved him, so he’s back! Yes, Duriman goes from strength to strength. As the campaign for Singapore’s answer to Old Spice gathers pace we at Click2View have introduced Duriman to an ex-pat girl and, well, the picture speaks for itself. Can’t you just smell her happiness? Our girl was simply overcome by the subtle […]

February 28, 2014

A Fragrance for the Singaporean Man

We at Click2View think that the men of Singapore deserve a fragrance that is as distinct as they are. With the strong, masculine hues of the beloved Durian, the Duriman scent is sure to be a top seller. The development team at Click2View are so confident in the popularity of Duriman, they pledge to create […]

February 18, 2014

It’s Not “Video” You Want, It’s Content

Here at Click2View we don’t like to talk about video, we prefer to talk about content, motion content to be precise, because we think stories are more important than assets.  It’s great that video is moving from a ‘nice to have’ to a ‘must have’ for marketers but too often the brief is about creating […]

February 15, 2014

Wearable Tech or Gratuitous Fashion References?

As a passive follower of the consumer tech world, last week my newsfeeds and various feeds of news were inundated with the Consumer Electronics Show in Las Vegas. The “next big thing” for 2014 seemed to be wearable technology, or #wearabletech as we must of course refer to it. I’m not sure that I’m quite ready to […]

February 8, 2014

Why We Pay Our Creatives (And You Should Too)

Six months ago a young graphic designer came into our office to have a look at some promotional cards she had designed for us. The cards were to be used as handouts at a conference to promote our agency. They were beautifully hand-drawn. It turned out she’s part of an emerging movement in Singapore that […]

October 1, 2013

The Anatomy of a Viral

Don’t pretend you haven’t sat and wondered what it is that makes a viral. Why do certain things set YouTube alight and others disappear into the ether? Is there a magic formula that will make your idea fly into the millions? Well, perhaps. The first thing you’ve got to do is stop thinking so much. […]

September 12, 2013