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Tag: social content

Our Valuable Ukrainian (and Russian) Animation Production Partners

In today’s Digital Age, we are increasingly reliant on technology and the Internet to stay connected, which has been further accelerated by the ongoing pandemic. Society has no choice but to adapt to this digital revolution to thrive.  Such technological advancement allows us to collaborate with people beyond our home base. We are open to […]

March 2, 2022

Social media won the internet, now it’s after retail

Shopping will only get better In 1994, a young entrepreneur named Dan Kohn sold a Sting CD over the Internet for $12.48, firing the first shot of an e-commerce revolution that’s still rocking the retail industry today. Last year, American brick-and-mortar retailers including Sears, Walgreens, Forever 21 and Gymboree closed more than 9,300 stores. Here […]

January 22, 2020

B2B marketing in Asia: What’s the right social media platform?

Social media is becoming a popular channel for B2B marketing. How do you best utilise these platforms? Finding the right social media platform for your business is always difficult; making it successful is even harder, especially for B2B businesses. Is it Facebook, LinkedIn, Twitter, Weibo, or Line?… Or a mixture of all? It’s important to […]

December 18, 2019

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

May 5, 2015

It’s Not Just Having A Story But Telling It Well

If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote.  It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]

January 12, 2015

What is Employee Generated Content?

Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]

November 12, 2014

Finding Your Voice With Content Marketing

With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]

July 24, 2014

Click2View Does Ad:Tech ASEAN

Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]

July 24, 2014

Survivor: Click2View – The Ultimate Internship

With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]

July 22, 2014

Making Interviews Interesting at Akamai

One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]

July 3, 2014

Do Journalists Make For Better Content Marketers?

This article originally appeared on Marketing Interactive. In our ever changing industry, we often see the open vacancy job titles in the classified change with the new trends. With people like ‘Head of Social’ and ‘Mobile Marketing Manager’ walking among us, it seems only fitting that the content marketing experts are coming out of the […]

July 2, 2014