Tag: social content
When Citizens Become the Press
Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.
March 13, 2024
Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.
Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.
February 6, 2024
Five Reasons Newsletters Still Work
Written by Romario Kosasih | Graphics by Gisele Suroto In today’s social-first approach, many have since dismissed the humble newsletter. However, with more than four billion users worldwide, email and newsletters are still one of the most effective ways to connect directly with your audience. Newsletters are put out regularly — daily, weekly, biweekly, or monthly — to […]
November 23, 2022
AI Content Creation: The October 2022 Update
In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]
October 5, 2022
Social media won the internet, now it’s after retail
Shopping will only get better In 1994, a young entrepreneur named Dan Kohn sold a Sting CD over the Internet for $12.48, firing the first shot of an e-commerce revolution that’s still rocking the retail industry today. Last year, American brick-and-mortar retailers including Sears, Walgreens, Forever 21 and Gymboree closed more than 9,300 stores. Here […]
January 22, 2020
B2B marketing in Asia: What’s the right social media platform?
Social media is becoming a popular channel for B2B marketing. How do you best utilise these platforms? Finding the right social media platform for your business is always difficult; making it successful is even harder, especially for B2B businesses. Is it Facebook, LinkedIn, Twitter, Weibo, or Line?… Or a mixture of all? It’s important to […]
December 18, 2019
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
What is Employee Generated Content?
Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014