Tag: content marketing
Run your content marketing with the power of a dynamic newsroom
Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who have forged successful journalism careers before becoming content marketers. And there’s no […]
May 5, 2020
Telling stories with data
Data storytelling is not a new practice, but it’s one that could be better understood. Our CEO, Simon, spoke to Domo’s Brent Dykes at RISE 2019 to find out more. Storytelling may seem at odds with the numbers-driven world of data. But they can work together to create a compelling yet informative story. Just look […]
April 9, 2020
Staying connected in a quarantined world, the webinar is reborn
It’s like we’ve come one full circle on this, but it’s better. Italians are getting creative dealing with the national lockdown but there have been some hiccups. This week, one priest livestreamed his sermon to quarantined parishioners while wearing a large neon space helmet. Not a real helmet mind you. He accidentally left his phone’s […]
March 26, 2020
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Podcast is growing
From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]
March 16, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
COVID 19 impacts events – five suggestions
“Avoid crowded places and external venues,” is the advice. But what about pre-planned events? Do they go to waste? The novel coronavirus, nCoV-2019 / COVID-19, has caused a large number of events to be cancelled or postponed. This is unavoidable given the circumstances. Sharing some content online, either live streaming or pre-made, is one way […]
February 18, 2020
Juggling budgets and expectations
Any content marketer knows that when you have projects, you have expectations to meet and budgets to work within. We found ourselves in a very tricky situation once… Hi, I’m Kartini Deffahry, Production Manager at Click2view. Anyone in the content marketing or film making industry would know that budgets are really being stretched these days. […]
February 5, 2020
Writing for mobile
This headline is likely the only thing you read… I have seconds to make you stick with this, and it’s not looking good. Two million stories were added to the Internet today and — nothing personal — but human brains are smaller than they were 20,000 years ago, so we’re not exactly keeping up as […]
January 2, 2020
B2B marketing in Asia: What’s the right social media platform?
Social media is becoming a popular channel for B2B marketing. How do you best utilise these platforms? Finding the right social media platform for your business is always difficult; making it successful is even harder, especially for B2B businesses. Is it Facebook, LinkedIn, Twitter, Weibo, or Line?… Or a mixture of all? It’s important to […]
December 18, 2019
Streaming multi-camera Switcher Studio into a Zoom meeting
A client asked us if it would be possible to stream an event in Hong Kong to their other regional locations. Initially we thought they’d meant YouTube Live or Facebook Live — no problem. We could easily set that up with Switcher Studio and a multi-camera smartphone set-up. But after several discussions, we learned that […]
December 10, 2019
Click2View is helping Microsoft craft powerful business stories that link products and partners in meaningful ways.
B2B storytelling is important. Using an ad-driven distribution campaign with interesting business content is a key part of B2B content marketing.
October 8, 2019