Tag: content marketing
There’s a fine line between delightful and annoying
I first discovered Avi Liran in 2020 when I was writing a blog for Grab Business about Delight in Hospitality and Events. I needed a “delight expert” and Avi showed up high on the list (he has good SEO). Since then, we kept in touch on LinkedIn but had never met. That changed recently when […]
October 5, 2022
Why Repurposing Your Content Works
A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly. Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]
September 21, 2022
Do you speak people?
If you’re in the business of selling things, you’ve probably been fixated with the ads that come before the videos people actually wanted to watch, or the sponsored posts that appear as the first item on a page of intended search results. While the heart of advertising is the art of appealing to emotion, it’s […]
September 14, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Is Augmented Reality a Winner?
As augmented reality (AR) becomes more popular, more businesses are beginning to experiment with it as a marketing tool. But what is AR, and what can it do for your business? Chrissa Mahtani, Click2View’s Content Director, Digital Strategy & Analytics recently took a deep dive into the topic. We’ll go over what she discovered, from […]
August 31, 2022
Make sure you aim for a content bullseye with Millennials and Gen-Zs
It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation. […]
August 24, 2022
Level up your video conferences — create a home studio
In October 2020, we noted that the number of daily users on video conferencing platform Zoom had increased by a whopping 340% since December 2019. And as of August 2022, we can be fairly certain that the new ways of working brought by the pandemic aren’t going anywhere soon. To many people, the idea of […]
August 10, 2022
Memes are taking over the world
A once-tiny corner of the Internet has turned into a full-blown cultural phenomenon changing the way we communicate – in good ways and bad. Memes are now, not just a part of our life in the digital world, they are an international language unto themselves. Know your meme It’s hard to explain: memes (pronounced ‘meems’, […]
July 29, 2022
TikTok: the end of Google’s reign?
If there ever were a synonym for ‘phenomenon’ in recent years, it would definitely be ‘TikTok.’ Those unfamiliar with the platform probably know it as the treasure trove of viral dance videos and occasionally political makeup tutorials. But when you consider that TikTok eclipsed Google as the site with the most traffic in August 2021, […]
July 20, 2022
Why you need a content calendar
In 1996, when the Internet was still in its infancy, Bill Gates wrote an essay entitled ‘Content is King‘, where he explained that content is how businesses make money on the Internet, just as it was in broadcasting. More than two decades on, the Internet has become part of our daily lives, and he was […]
July 13, 2022
Which talking head speaks to you?
Talking heads tell stories. Commonly defined as “an interview-style video that uses subject matter experts to guide the story of a product, service, or event,” the term was originally coined to describe advertisements from the 1970s. Since then, the shooting format has found its place in numerous TV serials. What are your options? According to […]
July 6, 2022
Redefining authorship with AI writing tools
The writing industry has been around for centuries, and it’s a tough business — until now. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities. While it’s not likely that human writers are going […]
June 29, 2022