All Things Content Marketing
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Design Thinking and Marketing: How Empathy Builds Better Content, Better Strategy, and Better Results
October 17, 2025A practical guide from the Click2View team Design thinking isn’t a buzzword anymore; it’s become the quiet superpower behind the world’s most effective marketing teams. Not because someone stuck Post-its on a wall, but because brands that start with empathy make better decisions. They create content people actually want, avoid waste, and innovate without gambling […]
Continue readingEssential resources
A guide to marketing on China’s social media platforms
August 12, 2020
Memes are taking over the world
July 1, 2020
Can the internet finally solve your video problem?
May 12, 2020
B2B marketing in Asia: What’s the right social media platform?
December 18, 2019
Podcasts In Asia: How To Reach Millennials
October 16, 2018Popular articles
Level up your video conferences — create a home studio
October 22, 2020
Say bye to open rates as a useful metric
June 16, 2021
A guide to the best platforms for remote video recording
October 28, 2020
Streaming multi-camera Switcher Studio into a Zoom meeting
December 10, 2019More blogs
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Video Production Prices: A Practical Guide to Budget, Expectations, and Real Value
Budget conversations are never simple, especially when it comes to video production prices. Two projects can look wildly different yet cost the same, or look nearly identical yet require completely different budgets. That’s because video production isn’t a single process, but a combination of creative decisions, technical choices, people, time, and logistics all working together […]
September 29, 2025
The Click2View Inbound Marketing Guide
A guide by the Click2View Team Inbound marketing has been around for more than a decade, but in 2026, it’s more essential, and more misunderstood than ever. Search behaviour has changed, AI has rewritten the content landscape, and customer expectations have risen dramatically. Yet the core truth remains: brands grow when they earn attention, not […]
September 26, 2025
Tips for successful blog content: A practical guide for marketers
Blogging has changed dramatically over the last decade. A decade ago, you could publish a quick 600–800 word post with a few keywords and expect to rank. Blogging was fast, surface-level, and rewarded volume. Today, that same strategy barely moves the needle. Search engines now favour long-form, well-researched content, typically 1,800–2,500 words in length that […]
September 22, 2025
Corporate Storytelling: How to Build Human, Authentic Narratives that Actually Influence People
By Simon Kearney, CEO Corporate storytelling isn’t a “nice-to-have” anymore. Every brand wants attention, trust, and emotional connection. In a noisy world, people don’t connect with products or pitches. They connect with stories. Not every brand story needs to be dramatic. But it does need to be human. Corporate storytelling stands as one of the most […]
September 19, 2025
Podcast Tips: How To Create A Show People Actually Want To Listen To
A Guide from the Click2View Team Podcast tips have exploded, evolved, and reinvented themselves, but one thing has stayed constant: creating a show people genuinely want to listen to takes more than hitting “record”. Anyone can start a podcast. The challenge is making one that connects, holds attention, and builds a loyal audience. And that […]
September 15, 2025
Podcast Advertising: A Practical Guide for Modern Marketers
A guide from the Click2View team Podcast advertising has become one of the most trusted, high-attention channels in modern marketing. Studies show listeners pay more attention to podcast ads than to ads in any other audio format, including radio or TV. Podcast ads also deliver more attentive seconds per thousand impressions than display, social, or traditional […]
September 12, 2025
What Is Content Marketing? Why Storytelling Still Drives Strategy
By Simon Kearney, CEO What Content Marketing Really Means Today Content marketing is the art and discipline of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to inspire them to take action. That action might be buying your product, subscribing to your newsletter, sharing your […]
September 5, 2025
The Algorithm and the Analog: Gen Z’s Fight for Human Connection
Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
October 23, 2024