Project Title: Visa Neat HK Campaign
BACKGROUND
Neat, a Hong Kong-based fintech company, and Visa just announced a partnership to enable Hong Kong’s small businesses, e-commerce, and startups to send and receive money internationally at a competitive rate.
With the new Visa corporate card, they can keep track of their expenses, spending, and accounting better.
BRIEF
Having produced videos for Visa on a regular basis, they once again approached us to help them create an animated 90-second explainer video. The intention was to share it across social media platforms to show how the Visa-Neat system works and how it can benefit entrepreneurs and small businesses in Hong Kong.
Another 30-second video snippet was also commissioned to explain in, slightly more detail, how the card has features for businesses to track spending and expenses.
The goal of the video is to create awareness and make entrepreneurs realize that there is a simpler and newer way of gaining access to financial services.
RESPONSE
Typically, a video like this would require a timeline of three to six weeks. However, we had a tight deadline to meet, in order to coincide with the launch of the Visa-Neat partnership.
Despite it nearing the end-of-year holiday period, due to the timely communications we had with Visa, we completed the project right on schedule.
Everything, including conceptualisation, scripting, storyboarding, animation, and voiceover recording was completed in under two weeks. The final video can be seen below.
OUTCOME
The video was well-received when used on the soft and grand launch of the Visa-Neat partnership and service. Additionally, it was also published on the social media handles of Visa and Neat respectively.
