Tag: video content
AI Content Creation: The October 2022 Update
In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]
October 5, 2022
Is It Better To Pre-record Or Livestream Your Virtual Event?
The number of virtual events has risen significantly over the past two years, given restrictions on live events and mass gatherings to curb the spread of the coronavirus. Although it’s not new, virtual events have been undergoing major face-lifts to improve reach and engagement. This can be seen by the fact that live viewing rates for […]
May 18, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022
Can the internet finally solve your video problem?
A host of new DIY video creation tools are hitting the market. We’ve had a look and compared some of the new entrants and the older leaders in the market. In the past, video may have been an expensive form of advertising, but these days it’s a must-have staple in every brand’s marketing tool repertoire, […]
May 12, 2020
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
What is Employee Generated Content?
Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014
Survivor: Click2View – The Ultimate Internship
With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]
July 22, 2014
Making Interviews Interesting at Akamai
One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014