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Tag: Production

Too fast too friendly: exactly how does ultra-short form content work?

“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get.  So what do […]

October 12, 2022

The Consciousness As Content: Going Full Steam Meta In The Metaverse

As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own.  While we’re still talking about it as if it’s such a foreign space, the […]

June 8, 2022

Why All Events Will Be Hybrid

One way brands kept audiences engaged during lockdowns was through virtual events. But as restrictions loosen and with vaccine rollouts, in-person events are returning. Companies have realised the benefits of virtual events, such as saving costs or decreasing one’s carbon footprint. Therefore, they’re not looking to discard virtual events entirely but combine them with onsite […]

June 1, 2022

Is It Better To Pre-record Or Livestream Your Virtual Event?

The number of virtual events has risen significantly over the past two years, given restrictions on live events and mass gatherings to curb the spread of the coronavirus.  Although it’s not new, virtual events have been undergoing major face-lifts to improve reach and engagement. This can be seen by the fact that live viewing rates for […]

May 18, 2022

Leveraging Events for Your Content Marketing Strategy

What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]

March 10, 2022

How to use Google’s Micro-moments to create travel content

At Click2View we use a matrix that accurately matches micro-moments, which are the exact times you want to be connecting with your audience, with specific audience types. In this case for travel destination films.

May 20, 2017

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

May 5, 2015

It’s Not Just Having A Story But Telling It Well

If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote.  It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]

January 12, 2015

What is Employee Generated Content?

Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]

November 12, 2014

Finding Your Voice With Content Marketing

With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]

July 24, 2014

Click2View Does Ad:Tech ASEAN

Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]

July 24, 2014