Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]
July 22, 2014One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014This article originally appeared on Marketing Interactive. In our ever changing industry, we often see the open vacancy job titles in the classified change with the new trends. With people like ‘Head of Social’ and ‘Mobile Marketing Manager’ walking among us, it seems only fitting that the content marketing experts are coming out of the […]
July 2, 2014Let’s not deny it, content marketing is the bandwagon du jour and there’s been enough keynotes, conferences and conclaves in Singapore this year to prove it. However I always think these get-togethers are missing one key element. The content makers. So, where are these elusive experts? A few content agencies notwithstanding they’re mostly still working in traditional […]
July 2, 2014Employing journalists is becoming increasingly important in content marketing and corporate communications but that will only continue if reporters are allowed the traditional independence of their craft. In our work we’ve found our films benefit from interviews conducted by journalists who, by nature, are not willing to accept scripted answers. We’ve used journalists to do […]
June 24, 2014This post originally appeared on Mumbrella.asia Luckily for Click2View content marketing is flavour of the month right now and with good reason, it’s a highly effective way for brands to engage audiences at a deeper level than advertising and enables them to build their own audiences which can save serious media bucks. However, content marketing […]
June 24, 2014Last month Click2View had the pleasure to attend Digital Matters Asia – where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment. (Well, that’s what is says in the show directory). It was a great couple of days and the Singapore chapter of […]
June 17, 2014One key part of Visa’s content marketing strategy in Asia Pacific is to inform key influencers about Visa products and programs and seed Visa stories in media outlets. It’s an alternative approach to PR that is working very well, and at the core is a commitment to making journalist-quality content for the brand. C2V began […]
May 12, 2014