Tag: content strategy
A digital transformation fuelled by changing consumption patterns
The pandemic is changing consumption patterns in Southeast Asia and is speeding digital transformation. We’re already midway into 2020, and consumer behaviour is changing — enabled largely by tech solutions. A recent Ipsos survey revealed the changing patterns of consumption stemming from a shift in consumer lifestyle preferences. It’s clear that the sectors that thrive […]
July 22, 2020
What is Content Marketing?
All you need to know about content marketing and the best ways to achieve your goals. There’s a growing demand for content marketing. Today, more companies are seeing the need to engage in content marketing for a competitive edge. Based on a 2020 study by HubSpot, 70% of marketers are actively investing in content marketing. […]
June 24, 2020
Design thinking your content
How do you encourage innovative thinking and creative problem solving when it comes to your content strategy? As a business, you’re always looking for ways to better identify, understand and meet the needs of your clients. However, if you only look at a problem from the point of view of a business owner, you’ll miss […]
May 20, 2020
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
What is Employee Generated Content?
Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014
Survivor: Click2View – The Ultimate Internship
With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]
July 22, 2014
Making Interviews Interesting at Akamai
One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014